Samsung Reinforces Industry Leadership in Hong Kong with New SUHD TVs, Smart TV by Tizen Lineup, Expanded Audio Products
- SUHD TV dictates a new era for TV with proprietary Samsung display technology, picture quality control technology and Smart TV functions powered by Tizen
- Expansive range of audio products provide immersive listening experience while showcasing sleek design features
Hong Kong – February 10,2015– Samsung Electronics Co., Ltd., the leader in Home Entertainment for nine consecutive years,today introduced an extensive lineup of SUHD TVs – setting a new standard in premium UHD content and elevating the viewing experience to new levels – at its 2015 Samsung Forum in Hong Kong.
Samsung also showcased its expansive rangeof audio products, including Curved Soundbars, which complete and enhance the home entertainment experience with immersive and crystal clear sound quality. Additionally, Samsung’s new Solo (WAM7500)/Moveable (WAM6500) speakers were designed with style and elegance to harmonize any home interior.
“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities,” said Steven Chu, Director - Head of Consumer Electronics business at Samsung Electronics H.K. Co., Ltd. “Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently deliver the superior home entertainment experience for years to come.”
Samsung’s Premium “S” TV: The New SUHD TV
Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology. As the leader in the TV industry, Samsung is excited to extend the prestigious “S” identification to its newest premium TV line, the SUHD TV. The SUHD TV is designed to excite all of the senses, with sensational picture, seamless interaction and stylish design.
Introducing Unmatched Picture Quality
Utilizing Samsung's proprietary, eco-friendly nano-crystal technology and intelligent SUHD re-mastering picture quality engine, Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction and detail – delivering a superior picture quality experience.
SUHD TV’s nano-crystal transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today. This technology produces a wide range of more accurate colors, providing viewers with 64 times more color expression than conventional TVs. The intelligent SUHD re-mastering engine has optimized all content to match the color and brightness reproduction of the SUHD TV. It automatically analyzes the brightness of images to minimize additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times brighter than conventional TVs.
Furthermore, Samsung’s SUHD TVs use environmentally friendly technology to deliver best-in-class energy efficiency and reliability.
Samsung is also working with leaders in the industry to promote the secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards, Samsung is introducing the UHD Alliance – a new coalition of companies united to set the bar for next generation video entertainment by implementing new standards to support innovation in video technologies, including 4K and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio.
Sophisticated And Improved Curved Designs
When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers. Taking cues from contemporary art and architecture, Samsung’s TVs were designed and enhanced with many modern and minimalist highlights.
The Samsung SUHD TV JS9900 will feature Samsung’s Chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display look like a piece of art when mounted on the wall. The SUHD TV JS9800 model has a soft, textured Shirring design on the backside of the display, giving the TV a premium look and stylish edge from any angle.
New Smart TV Redesigns the Future Entertainment Experience
As of this year, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen – an open-source platform that supports the web standard for TV app development. With Tizen, Samsung’s new Smart TV platform not only has a bevy of new features, but it also provides consumers with a more intuitive UI, a more integrated entertainment experience, and more choices for content than ever before.
- The new user interface for Samsung’s Smart Hub is more responsive and playful, allowing users easier access to the content they want. It is simplified to just one screen, displaying consumers’ most recent content and tailored content recommendations for even more entertainment options.
- With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smartphones to their Smart TVs with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings.
- Samsung Smart TV owners can wake-up a bit easier with Briefing on TV. Samsung Smart TVs now act as an alarm, and sync up with Samsung mobile devices, to turn on and display important items such as the time, weather and consumers’ schedule with a large screen for the day.
- Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with a number of partners for ultimate flexibility and unparalleled access.
- With all Samsung TVs poised to become Internet of Things devices by 2017, Tizen’s compatibility with other devices establishes Samsung’s Smart TVs as the control center of Smart Home. Samsung’s new Smart TV with Tizen sets the standard for future Smart TVs, redesigning the entertainment experience.
Samsung will offer three new series of SUHD TVs – JS9900, JS9800 and JS8000 – in four screen sizes from 55” to 88”, so that consumers have the flexibility to purchase the perfect TV that fits their style and taste.
Samsung Showcases Commitment to Localized Features
To meet the needs of consumers in Hong Kong, Samsung is introducing localized features, tailored to match the unique lifestyles of users in the region.
In Hong Kong, Samsung will offer Ultra Clean View, which is designed to bring consumers clear and improved picture for low quality input of external sources. By switching Ultra Clean View on, Samsung TVs will analyze the resolution of original content, enhancing details throughout and reducing noise with an optimal algorithm setting to match the resolution. This ensures that consumers have the clear, crisp picture quality they come to expect from Samsung TVs.
Tuned in with Premium Sound Quality and Standout Design
In 2015, Samsung’s expansive range of audio products, including its Curved Soundbars, completes and enhances the home entertainment experience with immersive and crystal clear sound quality.
Samsung Omni-Directional 360 Audio – A new era in premium sound
Developed in Samsung’s state-of-the-art Audio Lab, the Solo (WAM7500)/Moveable (WAM6500) speakers were designed with style and elegance to harmonize any home interior. The speakers provide a rich-bodied sound experience, and unlike conventional speakers that project sound in a single direction, the Solo/Moveable speaker fills the entire room with equal and balanced sound.
To create a truly unique offering, Samsung incorporated its proprietary ‘Ring Radiator’ technology which allows sound to flow in a 360-degree radius – producing the perfect balance between treble and bass.TheSolo/Moveable speaker also features a simple and hassle free setup with plug-and-play installation.
Samsung Curved Soundbar – Curved design to surround users’ senses
Building on its legacy of Curved product offerings, Samsung is redefining the audio industry with the introduction of the Curved Soundbar. Featuring a sleek and aesthetically-pleasing design, the Curved Soundbar matches Samsung’s Curved TVs – from 48-inches to 65-inches –providing a premium audio solution that can be TV-mounted.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, home appliances, smartphones, tablets, wearable devices, cameras, printers, medical equipments, mobile telecommunications systems and semiconductors. We are pioneering in the Internet of Things including the Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries with annual sales of US $225 billion. To discover more, please visit the official website www.samsung.com and the official blog global.samsungtomorrow.com.