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Samsung NX300 Combines Speed, Performance and Connectivity

 for Perfect Shooting in Every Moment


Shoot Fast , Share Faster


Hong Kong — 27 March 2013 — Samsung Electronics Co. Ltd today announced the launch of the Samsung NX300 compact system camera, the flagship model of this year’s brand new SMART Camera 2.0 digital camera series, featuring a super speed autofocusing and shutter system. The Hybrid Auto Focus (AF) system delivers fast and accurate focusing, allowing almost instantaneous focusing speeds. Together with a maximum shutter speed of 1/6000s allowing greater speed in image capturing, every magical and important moment can be captured effortlessly. The NX300 has once again raised the bar for compact system cameras, delivering an outstanding combination of features, functionality and style for perfect shooting at any moment.



Perfect Shooting Experience

Central to the NX300’s outstanding imaging performance is its brand new 20.3 Megapixel APS-CMOS sensor, capable of capturing images of the highest quality and detail. Images boast sharp, life-like colors and are crisp and clear. The wide ISO range from ISO100 to ISO25600 further improves performance, letting users capture beautifully balanced images in even the darkest conditions. The NX300 features a brand new Hybrid Auto Focus (AF) system which has 105 total Phase Detection AF points and 247 Contrast AF points; focusing can be achieved in a split second and the maximum shutter speed reaches 1/6000s, both best-in-class features. Together with the ability of continuous shooting at an ultra-fast rate of 8.6 fps, the NX300 brings crystal clear photography to fast-moving subjects, letting users capture the fleeting moments before the subject moves out of frame.



To showcase the super speed autofocusing and shutter system of NX300, Samsung has engaged Usain Bolt – 6-time Olympic Gold medallist and world record holder (100m, 200m, 4x100m) , the athletic superstar renowned for his extreme focus and speed, to be the spokeperson. The partnership is in line with NX300’s features, namely its fast focusing speed, 1/6000s shutter speed and continuous shooting rate of 8.6 fps. With NX300, capturing the world record breaking moment of "Thunder Bolt" becomes easy for everyone.



Samsung’s unique in-house developed DRIMe IV imaging engine has even faster processing speed than its predecessor, providing outstanding advancements in speed and image quality. The DRIMe IV engine enables better color reproduction and greater noise reduction, as well as support for full 1080p HD video capture in both 2D and 3D (when equipped with Samsung’s new 45mm F1.8 2D/3D lens).



Letting Inspirations Flow With Ease

Featuring the newly launched lens system for capturing 2D and 3D images, the NX300 lets users shoot stills and Full HD 1080p movies in 3D via the 45mm F1.8 2D/3D lens. Using a Samsung 3D Smart TV, users can view their images and videos in 3D, breaking the limitations of 2D to express their creative inspirations.


The NX300 also includes i-Depth, an easy and simple way to adjust the depth of field (DOF) of an image using the NX Series’ unique i-Function system, which enables users to modify camera parameters using the lens itself without ever having to move off target. Using the camera’s Smart Mode, users can focus on the framing of images, leaving the camera to automatically adjust parameters such as exposure values and color temperature in order to obtain the best shot possible. In addition to the outstanding automatic functions, the NX300 also features the renowned i-Function 2.0 of the Samsung NX camera series. Users can adjust camera settings such as aperture, shutter speed, and ISO using the focusing ring without altering their posture when shooting, or use the Smart Filter right on the camera screen for live previews, providing more ways for the expression of creativity.



Instant Sharing Through Enhanced Wi-Fi Connectivity

The NX300’s enhanced Wi-Fi connectivity lets users connect the camera with other smart devices and share images with friends and family directly from the camera via social networking sites simply using the camera’s one-touch DIRECT LINK hot key.


The Wi-Fi connectivity of SMART CAMERA 2.0 allows users to share their photos instantly and securely between their camera and smartphone (or tablet). The NX300 will be able to detect and auto-connect to the smartphone wirelessly whenever any of the SMART CAMERA 2.0 features are activated. These include AutoShare; which automatically sends every high-quality photos to your smart phone for safe keeping without interrupting the operation of apps running within, and MobileLink; which allows users to select and transfer images or an album from the camera directly to your smartphone at their leisure. The SMART CAMERA App. also features a Remote Viewfinder function for the NX300, allowing even more accurate, inventive, and exciting photography, especially when taking self-timed photos or group photos. Using the Remote Viewfinder function, users can also capture extraordinary images by placing the camera in difficult to access locations. Moreover, users can establish Wi-Fi communication with smart devices by a simple tap thanks to built-in NFC (Near Field Communication) capability, instantly email images , share them through your favorite social networks, and upload to cloud storage systems using the AutoShare, MobileLink, and Remote Viewfinder features within the Samsung Smart Camera app. The new Software Upgrade Notifier will display a notification window on the camera’s screen when a firmware update is available so that the latest features can be used without delay.



The NX300’s 3.31” (84mm) AMOLED touch screen is able to display sharp images with natural-looking colors which makes capturing and reviewing images a pleasure by effectively assisting users in capturing quality images. The tilt display (Up 90°, Down 45°) makes it easier than ever to take high and low angle shots. Coupled with the hybrid touch screen, which allows users to adjust any settings or capture images using just the touch screen, and the 5-way manual key interface on the camera body, the NX300 is able to accommodate every users’ needs.



Samsung First Changeable Lens 3D System

Samsung has also introduced the first changeable lens 3D system, the new 45mm F1.8 2D/3D lens, alongside the NX300. Capable of capturing both still pictures and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D lens kit is the only compact system camera supporting both 3D still and 3D movie. The NX300 is also compatible with Samsung’s entire range of NX lenses and professional standard accessories, giving users an unparalleled range of options when striving for that perfect shot.


Delivery Date and Retail Price

The Samsung NX300 will be available starting from 28 March in either black, white and brown* at the suggested retail bundle price of $6,190 (to be confirmed)with the Samsung 18-55mm F3.5-5.6 OIS III lens (bundled with flash – SEF8A, genuine Adobe Photoshop Lightroom installation disk – approximate retail price $1,162). The 45mm F1.8 2D/3D lens will also be available soon with a retail price to be confirmed.

*available one month later


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit