Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies announced the arrival into Ireland, of its 2012 Smart Camera line-up, the industry’s most-connected range to date. Samsung’s range of Smart cameras and camcorders have been developed for photographers of all levels to ensure it is easier than ever to store and share precious memories anywhere in the world.

As a leading innovator in the digital imaging industry, Samsung is responding to growing consumer demand for integrated Wi-Fi enabled technology. The company’s pioneering Smart Camera range has been engineered to offer superior picture capturing, while maximising simplicity throughout the entire photographic experience and ensuring that users are just one click away from seamless connectivity.

With more than half of the estimated 2.5 billion digital camera owners in the world sharing their photos via online and social networking sites, and over 100000 Wi-Fi hot spots in more than 75 countries, the benefits of Wi-Fi have never been more important or accessible. Samsung’s extensive range of Smart cameras ensure that photographers of all levels can take full advantage of the wireless world.

Showcasing the new premium Smart technology is the WB850F, a world-class travel camera with 21x zoom capability. The WB850F allows budding photographers to create instant travelogues of their most memorable images with direct upload to Facebook, Picasa or Photobucket. In addition, thanks to easy Social Sharing friends and family can catch up on their latest adventures in real-time.

Nick White, Head of the Digital Imaging, Samsung Electronics UK and Ireland, said, “The ability to instantly shoot, store and share images securely whilst on the go make our newest line-up of Smart cameras must-haves for a whole range of photographers. The introduction of Smart functionality across our 2012 line-up demonstrates Samsung’s continuing commitment to ensuring our customers are provided with a simpler, smarter and more enjoyable camera experience, whatever their skill level. We will continue to create and bring to market innovative products that open up completely new photographic possibilities to our customers”.

Key features of the Smart Range

With PC Auto Backup, just click and go!
Samsung’s Smart functionality enables users to automatically transfer and back-up photos directly to their home PC after a day of capturing images, allowing instant upload and storage as soon as you get through the door. Shoot once and save forever! With customisable back-up options to ensure you only share and save desired images, consumers enjoy greater peace of mind that photos are safe at home.

Share special moments on the big (and small) screen
With easy Samsung Mobile Link, Wi-Fi makes it easy to share, store and view photos across home and portable devices - whether direct to a Samsung smartphone, tablet or internet-enabled TV. In addition, the TV Link capabilities make it easy to connect instantly to a home network of appliances and electronic equipment instantly.

Sharing photos in an instant
With just one touch of selected photos or videos on a Smart camera, consumers can upload images wirelessly anywhere and anytime, instantly sharing special moments on social networking sites and online albums with Social Sharing. They can also use the special AllShare lockers for downloading at a later date. The latest wireless features prove that connectivity via Samsung’s Smart Cameras opens a new world of creative storytelling, instantly and infinitely shareable. Upload impromptu shots to Twitter or share travel photos with loved ones on Facebook at the touch of a button.

Complete control at your fingertips
With the innovative Smart Remote Viewfinder, you can remotely control your camera settings and set-up shots via your smartphone. By adjusting the settings via your mobile device, you can create the perfect shot to either ensure you’re part of the picture or to capture the best shots from a distance.

Easy email for personalised sharing
Emailing images directly from your Samsung Smart camera to friends and family could not be simpler. The onscreen keyboard allows personalised messages to accompany pictures so that they can be easily shared with a personal touch.

Save your memories securely on the cloud
Whether at home or out with friends, Auto Backup and virtual Cloud storage give users the freedom to keep snapping, safe in the knowledge that memory space and Wi-Fi security are taken care of. Not only can photos be shared with a global audience, but cloud storage through services such as AllShare Play and Microsoft SkyDrive give peace of mind that images are safe in the event of loss or damage to the camera while offering numerous additional advantages such as free storage. Simply access, transfer, download and backup images to a personal server in the Cloud or via a PC in the comfort of your home. Thanks to the TV Link feature, you can also search and enjoy large-scale images on your TV screen at the touch of a button.

Direct to Wi-Fi devices to make connectivity simple
Consumers can connect their cameras to Wi-Fi enabled devices such as laptops, smartphones and tablets with Wi-Fi Direct, for quick and easy sharing and viewing of images. Whether they want to see pictures on the bigger screen of a laptop, or transfer to a tablet to use as a digital photo frame, Wi-Fi Direct is as easy to use as Bluetooth but offers a superior experience with increased speed and connection quality.

The Samsung WB850F Smart Camera is available from stockists nationwide; SRP of €399

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222000 people in 205 offices across 71 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com/ie
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