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about samsung home

BRAND POWER

From being a virtually unknown entity in the Year 1995, brand SAMSUNG today enjoys an awareness level of over 65% and a positive opinion of over 80% in the country today (source: BAS 2007). The introduction of World First, Wow, leading technology products in the Indian market coupled with the Company’s efforts to customise products for the Indian consumers, have contributed to the success of the brand in the Indian market.

Technology Leadership, Product design and innovative marketing have all contributed to making SAMSUNG a household name in the Indian market. The Company has carried out over 170 Dream Home Road Shows - a four day exhibition of its new products and technologies - in the metros and smaller markets to create consumer awareness.
  • BRAND POWER
  • BRAND POWER
To display SAMSUNG products in a more lifestyle ambience and to communicate the product benefits in a more interactive manner, SAMSUNG India has set up a widespread network of SAMSUNG Digital Plazas all over the country.
  • BRAND POWER
  • BRAND POWER
The SAMSUNG Brand shop network complements the over 8500 retail points for SAMSUNG products located across the length and breadth of the country. SAMSUNG plans to continue enhancing its penetration levels in the country to reach out to more and more Indian consumers.
  • BRAND POWER
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