Samsung Southwest Asia
Mr. HC Hong is President and CEO of Samsung Electronics Southwest Asia since January 2015.
His responsibilities include overseeing Samsung Electronics’ business in India, Sri Lanka, Bangladesh, Nepal and Bhutan.
Mr. Hong began his career with Samsung Electronics in 1987 and has been in leadership roles in many countries over the last 30 years. He was previously President of Samsung Electronics Latin America between 2012 and 2014. He also successfully headed Samsung Electronics’ sales subsidiary in Chile during 2009-2011.
Mr. Hong’s focus is on building Samsung’s success in the Southwest Asia region, where the Company has sales, R&D and manufacturing operations. Samsung’s range of products in Southwest Asia includes Televisions, Smartphones, Wearable Devices, Tablets, Digital Appliances, Medical Equipment and Network Systems.
Under Mr. Hong’s dynamic leadership, Samsung launched the ambitious ‘Make for India’ programme that focuses on local innovations to transform people’s lives. Samsung is India’s biggest Mobile Phones and Consumer Electronics company. It is also India’s Most Trusted Mobile Phones and Consumer Durables Brand, as per The Economic Times-Brand Equity survey 2016.