Samsung India: Brand Power
Samsung's innovative and superior quality products coupled with our innovative marketing initiatives have contributed to the success of the brand globally as well as in India.
Our commitment to being the world's best has won us the No.1 global marketshare for thirteen of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. In India too, Samsung has taken the lead in product categories like LED TVs, LCD TVs, Slim TVs, Side by Side Refrigerators and Smart phones, while it is the second largest mobile handset brand in India.
In the 2011 brand value survey conducted by BusinessWeek and Interbrand, Samsung Electronics ranked 19th among the top 100 global brands. In India too, Samsung has ranked high amongst surveys undertaken by leading agencies such as The Economic Times, Financial Express, Readers Digest and Business Today. Samsung has achieved the title of the most Trusted as well as the Most Aspirational brand in the consumer durable and mobile categories related to its 'Flaunt Factor' attributes like quality, brand reputation and imagery.
In 2014, Samsung have won several awards conducted by The Economic Times, Business Standard, Voice & Data, VAR India and several others.
The Brand Trust Report by India Study 2015 ranked Samsung as one of the top most trusted brands in the country. Samsung expects to become the largest consumer brand in India by 2015.