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R&D

The company’s thrust on Product Innovation and R&D have given the company a competitive edge in the marketplace. SAMSUNG has two Software development centres - SAMSUNG India Software Centre (SISC) and SAMSUNG India Software operations unit (SISO) at Noida and Bangalore respectively.

While the SAMSUNG India Software Centre in developing software solutions in SAMSUNG’s global software requirements for hi-end televisions like Plasma and LCD TVs and Digital Media Products, SISO is working on major projects for SAMSUNG Electronics in the area of telecom: wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. In addition to working on global R&D projects, SISO is also helping SAMSUNG India’s Mobile business by focusing on product customisation for the Indian market. SAMSUNG India currently employs around 2000 employees across its R&D Centres at Noida and Bangalore.

SAMSUNG India is also carrying out Hardware R&D at its Noida R&D Centre. The focus of the R&D Centre is to customise both Consumer Electronics and Home Appliance products to better meet the needs of Indian consumers. From Flat televisions with 'Easy View' technology, Frost free refrigerators with Stabiliser free operations to Semi automatic washing machines with Silver Nano technology, the SAMSUNG R&D Centres in India are helping the company to continuously innovate and introduce products customised for the Indian market.


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