Enhances marketing activities, leading to a strong relationship between automotive companies and their customers. Helps elevate the brand image as it represents a trend-leading, innovative solution that pushes the boundaries. Communicates the automotive company’s identity to the customer, allowing the manufacturer to accommodate their customer’s needs. Enables product promotion via video and digital catalogues. Can be leveraged as a marketing tool to drive sales. End User Supports safe and smart driving by including driver tips and the owner’s manual. Communicates with the automotive company via gateway technology: SNS shortcuts, notifications, homepage shortcuts, etc. Checks and records driving, maintenance and refuelling history. Provides digitised information about new vehicles, improving customer satisfaction.