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Smart guidance, intuitive interfaces and automated features help you channel your inner photographer under any circumstance, regardless of your expertise.

WB Series The WB Series lets you capture more of what you see - just the way you see it. Now turning memories into instant masterpieces is a whole lot easier.
ST Series Whether you're capturing the smallest detail from far away or grabbing a great shot of yourself during an once-in-a-lifetime moment the ST Series robust features ensure a perfect picture with every click. How fun is that?

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SAMSUNG ST550

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Learning Resources

Smart Auto
Taking pictures like a pro is easy with Smart Auto technology that selects one of 11 scene modes to match your shooting environment.

Dual Image Stabilisation
Low light or shaky shots are no problem with Samsung's advanced Dual Image Stabilisation technology for blur-free, bright images.
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SAMSUNG LEADS THE WAY IN DIGITAL CAMERA EVOLUTION

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