LAUNCHES PREMIUM PRODUCTS FOR THE FESTIVAL SEASON

Jul 31, 2013

• Unveils ‘Varnavismayam’ Onam Consumer Offer
• Assured gift with purchase of every product
• 100% growth targeted for premium products

Kochi, July 31, 2013: Digital technology leader, Samsung Electronics has launched three innovative and premium products across its television, refrigerator and air conditioner category just ahead of Onam festival. The Ultra High Definition (UHD) TV - 85S9; the premium Side by Side Frost free refrigerator - T9000 and its sleek Floor Standing Air Conditioner - Q9000 are being launched in addition with the ‘Varnavismayam’ Onam consumer promotion to make the festival more special for its consumers. As part of the ‘Varnavismayam’ Onam promotion, every purchase of a Samsung product entitles consumers to an assured gift as well as a chance to win the Smart Home Jackpot worth Rs. 50,000/-. Samsung’s ‘Varnavismayam’ Onam consumer offer is valid from August 1 to September 15, 2013 across all Samsung authorized outlets in Kerala.

Blending fine craftsmanship with technology excellence, the 85S9 Samsung’s first Ultra High Definition TV comes with a stunning Timeless Gallery design which makes the large 85-inch display appear to be floating within its frame. Samsung’s design concept also includes a ‘One Connect’ solution that eliminates cable clutter by requiring only one cable to connect the TV thus creating a perfect clean back look.

Incorporating Samsung’s proprietary up-scaling engine, the 85S9 can up-convert HD or Full-HD to UHD-level picture quality by restoring information details to a greater precision for real-life picture quality. The result is a clearer and detailed picture that is four times the resolution of a Full HD picture. Complementing the real life picture quality is an immersive audio experience with 120-watt array speakers built seamlessly into the frame of the 85S9 UHD TV. Consumers can also take advantage of software and hardware upgrades in UHD as they happen with Smart Evolution Kit. Priced at Rs.27,00,000/-, the Samsung 85S9 is available across major retail stores in the India.

In the air conditioner category, the Company has introduced the Q9000, the world’s first air conditioner that uses jet engine technology and three spiral airflows to cool or warm a large area quickly and efficiently. The Q9000’s three fans with seven cooling settings can be operated independently or together to ensure optimum efficiency with minimum energy usage. The Q9000 has two models of which one offers only Cooling, while the other presents the advantage of composite Heating and Cooling (Climate Control), eliminating the need of buying separate AC and Heater products. Making a stylish lifestyle statement, the Q9000 has elegant earthy brown colour with a glossy glass finish. It also has a soft touch premium control panel that allows you to personalise settings through its feather touch buttons as well as a first of its kind hidden display panel that pops up when the air conditioner is turned on.

Equipped with advanced operations for comfort and convenience, the Q90000 has a Smart sensor and a Smart Inverter Compressor that helps save up to 50% of electricity; VirusDoctorTM, Zero Filter and the Full HD Filter that eliminates more than 99.99% of harmful micro organisms and dust particles; and the built-in Health Dehumidifier operation and good sleep feature that makes the surrounding comfortable.

Making its debut next month is Samsung's new T9000 Refrigerator that takes style and innovation to a more premium level. Perfect for busy families, the T9000 is the epitome of flexibility and style featuring the fridge on the top and the freezer on the bottom. The versatility of the design is that while the lower left compartment is a dedicated freezer, the lower right section could be used as either a fridge or freezer. Further, with a large 765L capacity which includes a 489L fridge and 276L freezer section and wide space of the fridge compartment (without a partition wall), consumers can store or takeout food without the need to shuffle items around. And with a low-height freezer, it takes less effort to store heavy frozen food. Various other convenient features, such as a Foldable Shelf and Easy Guard, deliver a solution to make organisation limitless and more convenient to your needs.

This fridge also features revolutionary triple cooling technology and two compressors that perfectly cools the large space without difficulty enabling consumers to keep more food fresher longer. Also, CoolSelect Plus technology provides specially designed drawers that you can select pre-set optimum temperatures. The T9000 has applied the timeless design concept with its contoured body and real elegant metal handle that will never lose its beauty even if the design trend changes.

“Based on our enhanced product portfolio and our ‘Varnavismayam’ Onam promotion, I am confident that we can achieve a sales turnover of Rs.250 crore in Kerala during the festival season,” said Atul Jain, Sr. Vice President, Consumer Electronics, Samsung India.

Samsung ‘Varnavismayam’ Onam promotion entails an assured gift with each purchase of a Samsung audio visual or home appliance product. The assured gifts range from Samsung Air Track Home Theatre, DVD players, USB pen drives with Samsung Panel TVs*, to cook and carry kits with Microwave Ovens, Fresh N’ Seal Kits on select refrigerators and cash back offer on Washing machines. Furthermore, Samsung customers can also participate in the daily bumper draw for the Smart Home Jackpot which will select 1 lucky winner every day for a period of 45 days. To participate in the ‘Samsung Smart Home Jackpot, the consumer needs to SMS Samsung, the product purchase code along with the date of invoice to 54242.

The Company is supporting its promotion offers with aggressive advertising as well as below the line marketing initiatives.

*The assured gift depending on the flat panel television model selected

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com/in