Reinventing TV with Samsung’s First Ultra High Definition TV

Juli 02, 2013

Designed to deliver a Seamless, Integrated and Immersive viewing experience

New Delhi, July 02, 2013 – Digital technology leader, Samsung India today announced the launch of its first Ultra High Definition (UHD) television, Samsung UHD TV 85S9 that comes with a stunning Timeless Gallery design, setting new a standard for the industry by revolutionizing the conventional TV design aesthetics. The TV appears to be floating within its frame and showcases the juxtaposition of a classic, minimalist concept with a large 85-inch display. Samsung’s design concept includes its One Connect solution to eliminate cable clutter by requiring only one cable to connect to the TV, creating a perfect Clean Back look. The UHD TV’s larger screen size is part of Samsung’s effort to meet consumer demand for larger-screen TVs – the fastest growing TV segment in the region.

Rounding off the state-of-the-art 85S9 is an immersive audio experience to match its screen excellence, with 120-watt array speakers built seamlessly into the frame of the television. Announcing the launch of the Samsung UHD TV 85S9, Mr. Atul Jain, Sr Vice President, Samsung India said, “The Timeless Gallery Design of the Samsung UHD TV meets the need of premium customers for Innovative design coupled with Best in Class performance. The UHD TV offers a resolution that is four-times better than that of full HD TVs, and UHD screens offer enhanced clarity with rich colours.”

Blending fine craftsmanship with technology excellence, the 85S9 includes Samsung’s proprietary up-scaling engine which can up-convert HD or Full-HD to UHD-level picture quality by restoring information details to create greater precision for real-life picture quality. In addition to the up-scaling engine, Samsung is addressing current conflicting UHD content industry standards in several other ways to ease purchasing concerns and to ensure that users will be able to view UHD content for years to come. Set within a floating frame, the Ultra High Definition TV offers the latest in smart features through Samsung's future proof Smart Evolution Kit. The Evolution Kit ensures that consumers are able to take advantage of software as well as hardware developments as they occur in UHD and upgrade to the latest version. Consumers will now be able to watch UHD content regardless of standardisations – now and into the future – as the Evolution Kit will update the TV to meet the latest standards.

Priced at Rs. 2,700,000/-, the Samsung 85S9 is now available across major retail stores in the India.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com/in.