Samsung announces the ‘Samsung Galaxy Note II Incredible Art Piece’ initiative in India

November 16, 2012

• Aims to create a new Guinness World Records title for the Most artists working on the same art installation

New Delhi, November 16, 2012 – India’s No.1 smartphone device provider, Samsung today announced the launch of ‘Samsung Galaxy Note II Incredible Art Piece’ – a first of its kind initiative by Samsung to create a digital art piece that will break the Guinness World Records title for the most artists contributing to a single art piece. The current world record is held by Great Britain with 201,958 contributions. Self portraits by over 200,000 children from across the UK projected onto Buckingham Palace as part of Children & the Arts’ self portraiture project makes up the existing record, that was established in April 2012 .

The ‘Samsung Galaxy Note II Incredible Art Piece’ initiative is an invitation to all resident Indians to participate by contributing their creations for the mega art piece. Participants have multiple options available to them to express their creativity and be a part of history in making. They can either log on to www.samsung.com or visit Samsung Facebook page at www.facebook.com/SamsungMobileIndia where an online app will help them in creating their masterpiece and submitting digitally. Consumers wishing to participate can also visit any of the Samsung Digital Plazas, Samsung Smartphone Café’s and Samsung Experience Zones, where they can use a Samsung Galaxy Note II to create their digital art piece and submit online. Consumers can also create an art piece offline , scan and email their contributions through www.samsung.com. Samsung Galaxy Note II users can also freely create and submit their contributions online at www.samsung.com.

While participants can submit multiple entries, for the official Guinness World Records attempt , only one entry per person/ unique email id will be considered. Besides being a part of the prestigious Guinness World Records attempt, participants can look forward to exciting prizes including the opportunity to win brand new Samsung Galaxy Note II smartphones and interesting Samsung Galaxy Note II merchandise.

Internationally acclaimed artist duo Thukral and Tagra along with the vivacious actor Genelia D’Souza kicked off the ‘Samsung Galaxy Note II Incredible Art Piece’ at the popular Select City Walk Mall in New Delhi. The venue was brimming with enthusiastic participants who used the S-pen to create unique art forms on the Samsung Galaxy Note II.

Speaking about this initiative, Mr. Rahul Saighal, Chief Marketing Officer, Samsung India stated, “We are very excited about engaging with our consumers for creating the ‘Incredible Art piece’ and thereby breaking a Guinness World Records title. At Samsung we value innovation and creativity and the Samsung Galaxy Note II is an incredibly creative device . It is therefore natural that we have launched this initiative using the Galaxy Note II platform .Through this initiative, we are inviting all Indians to come forward and give expression to their creativity. And at the same time immortalize their creations in the form of a Guinness World Records achievement and in the form of a final installation that will be put together by the noted artist duo of Thukral and Tagra”. Jiten Thukral and Sumir Tagra work collabouratively in a wide variety of media including painting, sculpture, installation, video, graphic and product design, websites, music and fashion.

The new Samsung Galaxy Note II enables unique experiences in personalised and expressive content creation, making it the ultimate smartphone for on-the-go creativity. It is easy and fun to use and allows users to express themselves with almost no boundaries. The S Pen is ergonomically designed for the perfect grip. It provides a more precise, comfortable, and natural writing and drawing experience. Note II users can contribute to the ‘Incredible Art Piece’ by using the S Note application on the Note II.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.