Samsung declares a new era of Curved TV. Unveils world’s first Curved UHD TV in India

May 07, 2014

Introduces the future of TV viewing with its new Curved TV range

Samsung declares a new era of Curved TV. Unveils world’s first Curved UHD TV in India

New Delhi, India, 7th May, 2014:  Samsung Electronics Co. Ltd., the leader in TV technology for eight years, today created a new paradigm in TV viewing with the launch of its Curved TV range in India. The company showcased its line-up for 2014 which included world’s first Curved UHD TV and expansive portfolio of home entertainment products designed to elevate the television viewing and audio experience. 

Speaking on the occasion, Mr. S.K. Kim, Managing Director, Sales at Samsung India said, “In 2014, Samsung is opening a new era of Curved TV with the ultimate immersive viewing experience. With the launch of world’s first Curved UHD TV, Samsung is blending its innovative Curved form factor with its UHD TV technology. With this launch, we are further augmenting our robust product portfolio in the home entertainment segment.”

“With its full line-up of products, Samsung aims to revolutionize the concept of home entertainment with beautifully designed, world class premium products to meet the discerning taste of its customers”, he added.

Samsung believes Curved TV is the next phase in the evolution of the home viewing experience; with the revolutionary technology, bringing images to life like never before with a deeper sense of depth, wider viewing angles and a clearer picture quality with higher contrast levels creating a more immersive viewing experience.   

Getting Immersed With Samsung’s Curved TVs

Samsung’s new 2014 Curved TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs. The curved screen gives videos a presence not felt on flat screens, plus, a wider field of view creates a panoramic effect that makes the display seem even bigger than it is and draws viewers in like no TV has ever done before. From virtually any viewing position or angle, the curved design creates a more true-to-life experience so everyone watching has the best seat in the house.

The all new Samsung Curved TV with Curved Dimensions brings you a truly immersive and life-like viewing experience. The Curved screen adds to the depth and the colour contrast providing a breathtaking picture quality with incredible details. Hence along with the perfectly contoured curved design, a greater sense of depth and clarity is experienced.

To enrich the Curved experience, Samsung TVs come with four times the resolution and pixels of Full HD, these Curved UHD TVs provide unsurpassed picture quality. The experience looks spectacular in crisp 4K resolution on Samsung Curved UHD TVs.

Thanks to UHD up scaling, featured on all Samsung UHD TVs; viewers are treated to the best possible picture, regardless of source material. The proprietary technology converts Full HD, HD and lower resolution sources to nearly-UHD clarity through a unique four-step process that includes signal analysis, noise reduction, up scaling and detail analysis.

Samsung’s UHD TVs not only support today’s standards -- including HEVC, HDMI 2.0, MHL 3.0 and HDCP 2.2; they are the only TVs on the market that are future-ready, thanks to the Samsung UHD Evolution Kit. The One Connect Box essentially houses the brains of the TV externally, enabling customers to switch out the box with the latest Samsung UHD Evolution Kit to stay up to date on the latest UHD standards, as well as get access to the newest technology Samsung has to offer, all helping customers protect their investment for many years to come.


Samsung’s 105 Curved UHD TV - Thanks to its significant 105 size, beautifully curved design and movie-theatre aspect ratio, this TV offers the ultimate cinema-quality experience in the living room. With a cinematic 21 : 9 aspect ratio, everything will look better on this immersive 105 UHD TV which boasts a spectacular display with 11 million pixels. The Samsung’s 105 Curved UHD TV will be available in the second half of the year.

Samsung’s HU9000 Curved UHD TV - Delivering the ultimate immersive experience, Samsung’s HU9000 Curved UHD TV includes exclusive technology that delivers incredible life-like UHD 4K picture quality on a cutting-edge curved screen. This combination envelops viewers in spectacular colour, clarity and detail. The immersive sensation is augmented by Samsung’s proprietary Auto Depth Enhancer, an algorithm that analyses regions of images and automatically adjusts contrast for a greater sense of depth -- it’s like 3D without the glasses. Colour is further enhanced on these sets with Samsung’s PurColour™ technology, expressing more detailed shades and Peak Illuminator & Precision Black maximises brightness range which reproduces the picture as film-makers envisioned. Samsung’s HU9000 Curved UHD TV will be available in a 65 for INR 4, 49,900 and 55 for INR 3, 29,900.

Samsung’s H8000 Curved Smart LED TV – This Curved LED TV creates a wider field of view, stunning picture quality and breakthrough motion blur reduction technology, giving sports fans, music lovers, and gamers the uninterrupted, immersive experience they demand, plus all of the content they want with Samsung’s Smart TV offerings. The H8000 Series will come in a 65 model for INR 3, 85,900, 55 model for INR 2, 51,900 and 48 model for INR 1, 62,900.

Samsung’s HU8500 UHD TV (flat) - Samsung’s HU8500 UHD TV delivers incredible life-like UHD picture quality and is packed with exceptional Smart TV capabilities. With Samsung’s proprietary UHD Dimming, the Samsung HU8500 adjusts brightness to deliver deeper blacks and brighter whites producing a crystal clear picture experience. The Samsung HU8500 UHD TV will be available in a 65 for INR 4, 09,900 and 55 model for INR 2, 93,900.

Samsung HU7000 in 40 will be available for INR 1, 04,900.

The new, faster Samsung Smart Hub means less searching and more watching. Easily access all of your live TV, VOD apps and social media in one easy-to-browse place with the Smart Hub. With Samsung’s Multi-Link (Dual) feature, consumers can transform their TV into two screens that can access live TV and streaming video / the web, making multi-tasking a breeze.

The 2014 Samsung Smart Hub is more intuitive and even more enjoyable. With the new design, content is organised to be more accessible, giving people greater control of their entertainment experience. A new Multimedia panel combines the previous Photo/Video/Music and Social panels into one space to enjoy personal content and connections.

This year’s Smart TVs now include a new feature to quickly get to favourite channels or desired content sources.  The most used and favourite apps display right on the bottom of the TV screen making it even easier to toggle between the content and entertainment you want.

The new Smart TV experience is also lightning fast thanks to the upgraded Quad Core processor. In fact, the Quad Core Plus is up to two times faster and delivers quicker loading and navigation with an overall improved Smart TV performance. Turning on the TV has never been faster with Instant On. The TV will turn on soon after pressing the power button so that users can get to their entertainment faster.

About Samsung Electronics Co., Ltd.  

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit