Samsung Expands Affordable Smartphones Range

Jul 31, 2014

Introduces Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT Smartphones with Free Internet Offer

New Delhi, July 31st, 2014 - Samsung Electronics Co., Ltd, a global leader in digital technologies today announced the launch of three new smartphones – Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT in India. With the launch of these new devices, Samsung has expanded its sub-10k category to seven devices.

Samsung has introduced the new devices with an attractive offer of free internet from Vodafone for the first six months. This data offer of up to 200MB per month will eliminate the initial data cost incurred to the user, giving consumers the liberty to experience internet at no additional cost through Samsung smartphones

Commenting on the launch, Mr. Asim Warsi, Vice President, Marketing, Mobile & IT at Samsung India said “Samsung is committed to offer the best in technology and innovative products at an affordable price to the consumers. We believe in cutting across language and data cost barriers to ensure every consumer has access to the world of smartphones. Especially created for the Indian market Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT have been launched to provide a larger set of consumers with the experience of superior mobile technologies and richer internet experience at an affordable price.”

The new smartphones deliver a delightful combination of unique aesthetics and compelling features. Powered by the latest Android Kit Kat and Samsung’s proprietary Touch Wiz user interface, the devices are optimised for superior performance and multi-tasking. Samsung Galaxy Star 2, Galaxy Star Advance, and Galaxy Ace NXT come with a new hardware platform which sports a “One Touch Multi-Tasking” hardware button, enabling consumers to quickly toggle between various apps & get a seamless experience. Galaxy Star 2 and Galaxy Star Advance sport a premium leather finish back. Samsung has also caught on to the increasing need of consumers to capture images in low light conditions, particularly amongst the youth, by providing an LED flash with Galaxy Star Advance and Galaxy Ace NXT.

Galaxy Star 2, Galaxy Star Advance, and Galaxy Ace NXT support 12 Indian languages including Hindi, Bengali, Marathi, Guajarati, Punjabi, Urdu, Tamil, Telugu, Kannada, Malayalam, Oriya, and Assamese, enabling consumers to take advantage of a wide range of applications and exciting content in the language of their choice. The consumer has a choice of not only accessing these language apps from Google Play Store but also Samsung’s home-grown Samsung Galaxy Apps store. Apps in 12 languages are available across various genres ranging from utility, devotion, productivity to horoscope.

Pricing

Samsung Galaxy Star 2 is priced at INR 5,100 and is available in White and Grey colours. Both Galaxy Star Advance and Galaxy Ace NXT are priced at INR 7,400 respectively and are available in Black & White colours

Galaxy Star 2

Galaxy Star 2 has an upgraded 3.5” display. It will also sport a 2MP camera with advanced camera modes. The device is a 2G variant that can be complemented with Wi-Fi access for fast web browsing. It also comes with free access to premium games from Gameloft.

Galaxy Star Advance

Stylish and contemporary – the Samsung Galaxy Star Advance comes with a powerful 3MP camera with flash for photo enthusiasts. Its large 4.3” screen makes it an ideal choice for anyone seeking endless entertainment from their device.

Galaxy Ace NXT

This smartphone is Samsung’s entry-level 3G phone. With a 4” display and a 3MP camera with flash, this device is optimised for superior Internet and multi-tasking experience.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.