Samsung joins hands with Google and Aircel to promote Internet Adoption amongst Women in India

Jul 23, 2014

Google HWGO campaign will use Samsung smartphones powered by Aircel data to empower women by creating awareness on benefits of the Internet

New Delhi, 23rd July, 2014 - Samsung Electronics Co. Ltd, a global leader in technology, has joined hands with Aircel, one of India’s leading innovative mobile service providers, and Google’s Helping Women Get Online (HWGO) initiative to open up the world of the Internet to more women in India. The partnership will bring the strength of Samsung’s user-friendly range of smartphones and Aircel’s expertise in mobile network as well as data innovations to the campaign, which will enable women to easily understand the benefits that Internet can bring to their everyday lives. This will be done by increasing their awareness through Internet training sessions provided jointly by Samsung & Google on both Internet usage and Samsung smartphones powered by Aircel data.

Google’s HWGO was launched in November 2013 to empower women by enabling them to use the Internet. The campaign seeks to address the fact that only 1 in 3 Indian women (Source: June 2013 i-cube, IMRB data) access the Internet. One of the many activities to address this scenario involves Internet training in cities and towns across 12 states in the country, targeting over 4 million literate women from low income groups. The program also targets girl students with an aim to build them as influencers and bring about a long-term societal change.

“At Samsung, we constantly work towards creating technologically advanced devices that empower our customers and make their everyday lives easier and more efficient. Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung’s association with Google’s Helping Women Get Online initiative serves as an ideal platform for the brand’s commitment towards opening newer possibilities for people everywhere”, said Mr. Asim Warsi, Vice President, Mobile & IT, Samsung India.

“Helping Women Get Online is an initiative that aims to empower women and give them the tools to access and use the Internet effectively. With the help of mobile Internet, women can leverage new opportunities, educate themselves and lead a better life. We are extremely excited and happy to partner with Samsung to support women and bring them online”, said Mr. Sandeep Menon, Director Marketing, Google India

Anupam Vasudev, Chief Marketing Officer, Aircel, said “Aircel has positioned itself as a leading innovative mobile services provider with a focus on data. For the uptake of data services in the country, it is critical to empower the customers to make them realize the immense potential of data in today’s digital age and constantly educate them on how it can make their lives better. In line with our objective, we are delighted to partner with Samsung and Google for this unique initiative which will enable women to learn and use internet in their daily lives and benefit from it”.

Executed through ground activations, HWGO activations will have trainers using Samsung smartphones powered by Aircel data to demonstrate the ease of using the Internet for various purposes. They will also get a chance to try out what they learn, on Samsung smartphones available for demonstration purposes at each activation location and can get their queries resolved through a dedicated Helping Women Get Online toll free number 1800 41 999 77 set up under this initiative.

To maintain continuity from the training sessions, Samsung facilitators present at each activation platform will offer hands on experience to women on how to use internet on a mobile platform. Aircel will provide free 500 MB data access for up to 6 months with select Samsung smartphone purchase to encourage women to go online and explore the world of internet through their mobile phone screens.

Samsung’s participation in this campaign will be crucial in addressing the issue of access identified by IMRB as a key barrier for women getting online, as Internet access through mobile phones is considered the next technological leapfrog in India. In this process, Aircel’s relevant, customised and affordable data offerings will pave the way for digital inclusion of these women. Samsung smartphones – available at a range of prices and incorporating various language features – will enable women reached by the campaign to quickly understand the ease and use of going online, often in the language they are literate in.

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com

About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com.