SAMSUNG UNVEILS GALAXY S5 TO FOCUS ON WHAT MATTERS MOST TO CONSUMERS

März 27, 2014

• The company’s 5th generation Galaxy S redefines how technology innovation enhances our lives
• Expands Wearable Line with the Next Generation of Gear devices that offers unmatched freedom and style

Essential device protection

New Delhi, March 27,  2014 - Samsung  Electronics, India’s leading smartphone manufacturer, today introduced the  Galaxy S5, blending features that matter most to consumers. The new Galaxy S5 offers  consumers a refined experience with innovation of essential features for  day-to-day use.

“The Galaxy S5 is yet another great proof point of people-inspired innovation. Designed to  be both effortlessly smart and intuitively simple, the Galaxy S5 has been  created to maximise consumer benefits by integrating superior hardware with  enhanced smartphone usability and an iconic design,” said Vineet Taneja, Country Head, IT & Mobile Division at Samsung  India. “This sleek and innovative  smartphone believes in the importance of an effortless user experience, making  your life easy and hassle-free; and, it empowers your life, helping take care  of your well-being. At  Samsung, we’ll never stop pursuing innovation conceived by people, so we can  inspire them in return.”

The Galaxy S5 combines an advanced camera, the fast network connectivity,  dedicated fitness tools and enhanced device protection features as consumers  stay fit and connected in style.

Express  modern, glam look
The Galaxy  S5 blends iconic Samsung design with modern trends to appeal to a range of consumer  tastes and interests. The Galaxy S5 features a perforated pattern on the back  cover creating a modern glam look. Its new sleek, contoured shape comes in an  array of vivid colours, including charcoal Black, shimmery White, electric Blue  and copper Gold, to complement the style of the individual consumer.

Capture the moments that matter
Capturing  and saving precious memories is one of the most important smartphone features  today. The new Galaxy S5 offers superior camera functionality, featuring a 16 megapixel camera  with an enhanced menu and user interface that allow consumers to effortlessly  take, edit and share photos.

The Galaxy S5 offers the  world’s fastest autofocus speed up to 0.3 seconds and the advanced  High Dynamic Range (HDR) reproduces natural light and colour with striking intensity at any occasion. Also, the new Selective Focus feature allows users to focus on a specific area of an  object while simultaneously blurring out the background. With this capability, consumers  no longer need a special lens kit to create a shallow depth of field (DOF)  effect.

Tap into the fastest  connections
The Galaxy S5 offers the fastest Wi-Fi performance available  today, ensuring blazing  fast data speeds for unrivaled media consumption and productivity. The Galaxy  S5 supports fast 3G speeds at 42Mbps and it comes with a powerful Octa-core processor,  capable of operating all 8 cores at the same time, to deliver a seamless  experience on the Galaxy S5.

Be more fit  and active
With the  enhanced S Health 3.0, the new Galaxy S5 offers more tools to help people stay  fit and well. It provides a comprehensive personal fitness tracker to help  users monitor and manage their behavior, along with additional tools including  a pedometer, diet and exercise records, and a new, built-in heart rate sensor.  Galaxy S5 users can further customise their experience with an enriched third  party app ecosystem and the ability to pair with next generation Gear products  for real-time fitness coaching.

Essential device protection
The Galaxy S5 is IP67 dust and water resistant. It also offers  a Finger Scanner, providing a secure, biometric screen locking feature. The Ultra Power Saving Mode turns  the display to black and white, and shuts down all unnecessary features to minimise  the battery consumption.

The next generation of mobile freedom
Expanding its industry-leading wearable line, Samsung has  launched three incredible devices – Gear Fit, Gear 2 and Gear 2 Neo that blend  style, fitness and convenience to provide ultimate connectivity for the active  mobile consumer. Samsung Gear Fit, the industry’s first curved Super AMOLED  wearable device, empowers consumers to stay physically active without  sacrificing personal style or mobile connectivity. Whether used as a standalone  or companion device, the Samsung Gear Fit puts people in charge of their  personal and active lives while staying connected so they never miss a moment.  The Samsung Gear Fit is designed to comfortably contour to consumers’ wrists  while offering a vivid Super AMOLED display. Much more than an everyday fitness  band, Samsung Gear Fit keeps consumers up to date with  instant notifications from Galaxy smartphones such as incoming calls, emails,  SMS, alarm, S-planner, 3rd party apps while consumers are on the move.

The Samsung Gear 2 and Gear 2 Neo are designed to take the  freedom, convenience and style of wearable technology to the next level. The  Samsung Gear 2 and Gear 2 Neo offer consumers enhanced connectivity and a  completely integrated approach for the most personal wearable experience. Both  devices offer a lightweight design with a premium finish that reflects modern  trends.

A Camera is equipped to  the main body instead of the strap, making the Samsung Gear 2 a sleek and sharp  smart companion. The Gear 2 and Gear 2 Neo are essential companion devices,  allowing users to accept or ignore incoming calls and messages, and providing  instant notification options based on a user’s activity and habits. Both  devices act as an extension of a consumer’s daily life, offering users more  control of their lives with standalone features, such as controlling electronic  products like TV, set-top box through WatchON Remote application in their own  home with an embedded IrLED sensor. The addition of a standalone music player  with Bluetooth headset means people can leave their smartphone at home and  still enjoy their music on the go.

All three devices - Gear  Fit, Gear 2 and Gear 2 Neo allows users to express their mood or coordinate  with their outfit with modern and sophisticated strap colour options including  Charcoal Black, Gold Brown and Wild Orange for Gear 2 and Charcoal Black, Mocha  Grey and Wild Orange for Gear 2 Neo and Gear Fit. The home screen background,  clock face and font are also customisable to reflect their personal taste. The  devices also offer personal fitness coaching in real time, allowing users to  develop a customisable fitness routine and monitor their heart rate in order to  improve their overall well-being. The Samsung Gear 2 and Gear 2 Neo let users  connect to a wide variety of Samsung devices and access an enriched application  ecosystem as the first wearables powered by Tizen based wearable platform.

“Samsung next generation  of wearable devices were developed to  redefine the way we live and to maximise our fulfilment of life,” said Mr. Taneja. “Our Gear  portfolio continues to expand with unique devices designed for extended  connectivity features, stylish customisation options and a robust application  ecosystem. These devices, especially the new Gear Fit, help consumers striving  to live fit and active lives, without sacrificing their own personal style or  their ability, to stay connected on the go. These devices enable one of the  most seamless, natural and human-centric mobile experiences; opening up new  horizons that allows you to live a life extraordinary.”

Price and Offer
Samsung  is proud to partner with India's largest mobile service provider, Bharti Airtel  and introduce irresistible data offers on the Galaxy S5. Customers buying a new  Airtel connection with the Galaxy S5 can now avail exciting offers to enjoy  free 3G data. On postpaid, customers can get 1GB of free 3G data per month for  6 months on select Airtel myPlans. On prepaid, they can enjoy 2GB of free 3G  data per month for 2 months on all packs. Existing Airtel customers can also  avail these offers. In non 3G circles, customers can enjoy these offers on 2G  data.

The  Samsung Galaxy S5 is priced between Rs. 51,000/- and Rs. 53,000/-. Galaxy Gear  2 is priced at Rs. 21,900/- and both Galaxy Gear 2 Neo and Galaxy Gear Fit are  priced at Rs. 15,900/- each. These devices will be available across India  through Samsung’s retail stores and e-commerce sites on April 11, 2014.