Samsung wins the Golden Peacock award for its CSR Initiative Samsung Hope Project

Apr 26, 2012

·         Samsung bags the award for the second consecutive year

Samsung wins the Golden Peacock award for its CSR Initiative Samsung Hope Project

New Delhi, India, April 26, 2012 – Digital Technology Leader, Samsung Electronics, was awarded the prestigious Golden Peacock Award 2012 for its CSR program, Samsung Hope Project for the second consecutive year. The Golden Peacock Award was given away by H.E. Humaid Mohamed Obaid Al Qutami, UAE Minister of Education and Justice M. N. Venkatachaliah, Chairman, Institute of Directors and former Chief Justice of India to Ms. Ruchika Batra, GM-Corporate Communications, Samsung South West Asia HQ in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation and other eminent leaders from the industry. The Award recognises the Company’s CSR initiatives in the areas of Education, Sports, Arts & Culture.

States Mr. B D Park, President & CEO, South West Asia HQ, Samsung Electronics and MD, Samsung India, “We are proud to receive the prestigious Golden Peacock Award for our CSR program, Samsung Hope Project for the second consecutive year. At Samsung, we are committed to giving back to the community and our projects in the areas of education, culture, sports and community development are aimed at making a positive difference in the lives of the beneficiaries.”

Samsung Hope Project represents Samsung Corporate Social responsibility initiatives in the area of Education, Culture, Community Development and Sports. Some of the Company’s initiatives in the area of education include running e-learning centres in different parts of the country; Samsung Wheels of Hope, a mobile computer lab that gives children studying in government and government aided schools access to internet and Notebooks/tablets and Scholarship programs. Samsung is also running the Samsung Innovation Award with IITs in Delhi, Mumbai, Roorkee and Kanpur.

Samsung has recently partnered with two NGOs – Smile Foundation in Delhi and AID India in Tamil Nadu to provide quality education to underprivileged kids. Under the ‘Samsung SuperKidz Program’ children from 100 villages in Tamil Nadu will benefit from AID India’s vast experience and will learn Tamil, English, Math and Science through innovative teaching techniques. Mission Education, established in the year 2003, is the flag ship programme of Smile Foundation. The programme reaches out to more than 12,000 children across 19 states in India. Through Samsung’s support, Smile Foundation will reach out to children at two centres in New Delhi and Noida. The program will enroll children in the age group of 6 - 16 years in bridge courses and enable them to get mainstreamed in formal schools.

Samsung Hope for Children Project: Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with passion and purpose to actively serve as a generous and ethical corporate citizen everywhere we operate. Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education and healthcare. By supplying Samsung products, lending our expertise and providing financial support, we’re able to give thousands of children in communities around the world access to education, mentorship, leadership skills and life-saving medical treatment. It is one of the ways in which Samsung uses our innovation to create a better world.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit