New Delhi, January 23, 2014: Samsung Electronics has unveiled its new Smart digital inverter Air Conditioner series with an innovative design. The digital inverter Series (AR7000 and AR5000) is engineered to deliver exceptional cooling, comfort and health benefits with a striking triangle body design. The triangular shape allows for a larger inlet port, wider blade and bigger fans while maintaining a compact exterior profile. It also facilitates easy installation, quick filter removal and cleaning.

“Energy efficiency is a key parameter for consumers while making purchasing decisions for air conditioners. The digital inverter Series combines design innovation with advances in technology to deliver an optimal cooling performance. This holistic approach to product design has resulted in increased power efficiency and an abundance of smart features that enhance the air conditioning experience,” said Mr. Rajeev Bhutani, Director, Consumer Electronics, Samsung India.

Making a stylish lifestyle statement, the digital inverter series innovative triangle design offers longer, larger and faster airflow. While the enlarged inlet port increases air intake, the width and angle of the outlet, extra front V blade and the bigger inner fan ensures powerful airflow to every corner of the room without blind spots. The exterior of the air conditioner uses a Crystal Gloss design technology, identical to that used on premium cars, for a sleek-looking appliance that complements any interior home design, while also providing the durability needed to last for many years.

The Digital Inverter Compressor in this series cools 26 percent more quickly than conventional air conditioning systems. With Two-Step Cooling automatically adjusts its speed in response to the surrounding temperature using indirect airflow, minimum fan speed thus, saving energy. In addition, digital inverter series allows the user to select ‘Full’ or the Single user mode dependent on how crowded the room is or the movement in the room, thereby reducing energy wastage. This innovative approach, exclusive to Samsung, improves energy efficiency and lowers power used over time when compared to conventional air conditioner systems. Samsung’s Digital Inverter Compressor comes with a 10-year warranty. Furthermore, the Multijet Technology Condenser incorporated in the air conditioner helps cools the refrigerant faster than a conventional condenser, thus resulting in a quicker and more efficient cooling process. The condenser comes with 3 year warranty on it.

Additionally, the digital inverter series features Samsung’s Smart Installation feature, designed to update the user automatically to ensure installation has been carried out correctly. Smart Installation is a self-diagnostic feature which automatically checks for common installation faults such as wire continuity, refrigerant levels and correctly opened refrigerant valves. This means that users do not have to troubleshoot on their own, delivering more peace of mind and added convenience.

Going beyond mere cooling performance, the digital inverter series also offers protection through VirusDoctorTM, and Easy Filter that provides clean air by eliminating dust, airborne contaminants and allergens as well as bacteria and viruses. The Easy filter which is conveniently located on the top of the unit, makes it easy to access and remove or replace without having to open or close the covers. Customised for Indian markets, the air conditioners feature Triple Protector Plus technology that ensures protection of the compressor and controller from against electrical surges as well as power overload without the requirement of a separate voltage stabiliser. The models also have an anti corrosive coating to stop the condenser and the outdoor cabinet from rusting.

The Samsung Air Conditioner range also includes the premium floor standing air conditioner series - Q9000 that offers energy-efficient cooling technology in an innovative, sleek design. The Q9000 is the world’s first air conditioner that uses jet engine technology and three spiral airflows to cool the air faster than any other conventional air conditioner unit. Of the two models in the Q9000 series, one offers only Cooling, while the other offers the advantage of composite Heating and Cooling (Climate Control), thereby eliminating the need of buying separate AC and Heater products.

Slim and elegant in an earthy brown glossy glass finish, the Q9000 blends in perfectly with its surrounding décor making a stylish lifestyle statement with its. Equipped with advanced operations for comfort, the Smart Inverter Compressor, a Smart sensor and a Solo and Family cooling mode adjusts the temperature helping to reducing energy wastage. The Q9000 is available in 2.3T capacity and is available at Rs 164,000/- for the Cooling model and at Rs 177,000/- for the Cooling and Heating model.

Apart from the digital inverter series and floor standing air series, the Samsung Split Air Conditioner range include BEE Star Rated Split AC models that make-up Crystal, Purista and Max Series. Available in unique floral pattern (Sanganeri) and colours (Spiritual Blue, Refined Wine, Turquoise Green and India Green) these three Samsung Air Conditioner series are priced between Rs 26,000/- to Rs 42,700/- (available in 1.0T, 1.5T and 2.0T capacities). The premium digital inverter Series is priced between Rs. 37,800/- to Rs 55,200/-.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com/in