Samsung Mobile Launches Movie Store

Jan 29, 2010

• New movie service, powered by Acetrax, brings movies and TV to Samsung mobiles • Over 1000 Movies and TV shows available to download from Warner Bros., Paramount, Universal and Momentum Pictures • Plans to expand the service to notebooks, mp3 & mp4 players and Samsung TVs • Service to roll out across Europe, enabling an incredible experience for millions of Samsung consumers London, UK, March 19 2009 Samsung Mobile today launched Samsung Movies, a dedicated movie store for Samsung customers. Powered by Acetrax, the experts in premium movie content delivery, the new store will allow customers to download and watch their favourite movies and TV shows wherever and whenever they like on compatible Samsung phones, laptops or PCs. Downloads will be available to own or rent. Featuring a host of premium content from major Hollywood studios, Samsung Movies provides consumers with regularly updated, instant access to the latest Hollywood releases. Over 500 blockbusters such as The Dark Knight, RocknRolla and Ironman and hit TV series, including Gossip Girl, E.R. and Friends, can be downloaded and viewed on video enabled Samsung phones such as the new Samsung Tocco Ultra Edition. Customers will also be able to access TV shows with exclusive 'first look' content. The service, which can be accessed at www.samsungmovies.com will be rolled out initially in the UK and Germany* before being available in other key European markets later in 2009. The store will allow Samsung customers to make the most of the new AMOLED screen technology within the 2009 Samsung range. The Samsung Tocco Ultra Edition features a 2.8" Active Matrix Organic Light Emitting Diode (AMOLED) full touch screen, which offers astonishingly bright, clear and brilliant colours, perfect for watching movies on the move. The Tocco Ultra Edition also gives 4 hours and 20 minutes of continuous movie viewing on a full charge, meaning you can watch two full movies back to back. Additional devices will be compatible with the Samsung Movies store as they come to market in 2009. “Movies direct from the Hollywood Studios showcase our new Samsung touch screen phones such as the Samsung Tocco Ultra Edition with its industry leading high quality AMOLED screen”, said Nick Turner-Samuels, Head of Content at Samsung Mobile UK. “We’re very excited to be able to provide existing and future customers access to their favourite movies and TV shows across a number of different Samsung platforms. On top of this, it’s all in superior picture and sound quality to the standard currently available in the market.” Acetrax is a digital movie retailer, holding agreements with major movie studios as well as Independents and record labels. Acetrax’s platform enables brands across Europe to provide their own personalized movie download service on PCs, mobile devices and IP-enabled TVs. “Samsung's video enabled phones powered by the new movie service open up a whole new experience for consumers. We are delighted to be Samsung's partner in this major step that gives customers instant access to the latest Hollywood titles as well as lots of other content,” said Rolf Uwe Placzek, CEO, Acetrax. The new service will launch with over 500 titles from top studios Warner Bros., Paramount, Universal and Momentum Pictures. By the end of the first quarter of 2009 a further 500 titles will be added, followed by an additional 1000 movies and TV shows by the end of June 2009. There are also plans to expand this service to notebooks, mp3 and mp4 players and Samsung TVs. Samsung Movies start from £2.49 for 24 hour rental or from £4.99 to own.

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About Samsung Mobile UK • Samsung Mobile division manufactures and markets a wide range of mobile telecommunications products across pre-pay and post-pay markets, in both the consumer and business segments. • Samsung mobile phones are divided into six major categories – Style, Infotainment, Multimedia, Connected, Essential and Business and is headed up by Vice President Mark Mitchinson. • The Mobile division is part of Samsung Electronics Co., Ltd. a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. • For more information, please visit www.samsungmovies.com About Acetrax Acetrax is a multi-territory digital movie retailer, empowering premium brands to offer bespoke premium movie services to their customers. Acetrax is an independent, privately owned company headquartered in Zurich, Switzerland. It offers consumers digital content to rent or buy for TV, PC and mobile devices from a choice of over 2000 movies, full-length feature films, TV series and short films. Acetrax has relationships with major Hollywood Studios including Paramount, Warner Bros, Universal, as well as independent movie aggregators such as CLA, Diva and the music company Eagle Rock. www.acetrax.com About Paramount Paramount Pictures Corporation. Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Pictures Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studios, and Worldwide Television Distribution. www.paramount.com About Warner Bros. Entertainment Warner Bros. Entertainment – a fully integrated, broad-based entertainment company – is a global leader in the creation, production, distribution, licensing and marketing of all forms of creative content and their related businesses, across all current and emerging media and platforms. The company stands at the forefront of every aspect of the entertainment industry from feature film, TV and home entertainment production and worldwide distribution to DVD, digital distribution, animation, comic books, licensing, international cinemas and broadcasting. www.warnerbros.com About NBC Universal International Television Distribution NBC Universal International Television Distribution is responsible for the distribution of NBC Universal product to all forms of television and new media outside of the U.S. and Canada. This includes a rich library of more than 4000 feature films and 55000 television episodes, including current and library titles, formats, non-scripted titles, sports, news, long-form and short-form programming and locally produced content from around the world. NBCU International Television Distribution provides this wealth of product to both traditional and new media outlets, and is a leader in adopting and maximising new means of groundbreaking content delivery. About Momentum Pictures Momentum Pictures is a subsidiary of Alliance Films, a leading distributor of motion pictures in Canada, with motion picture distribution operations in the United Kingdom and Spain. The Company distributes filmed entertainment to theatres, on DVD, online and to television broadcasters. www.momentumpictures.co.uk Media Enquires: For further information on Samsung please contact: Ross Haddow Weber Shandwick Worldwide Tel: 08709905444 Email: samsunguk@webershandwick.com For further information on Acetrax please contact: Gareth Davies Edelman +44 (0)203 047 2306 gareth.davies@edelman.com