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Samsung Targets Fast-performing 256GB SSD for PC Gaming Industry

on Jan 30, 2010

Eschborn, Germany – August 13, 2009: Samsung Electronics Co., Ltd., the world leader in advanced semiconductor technology, announced today that it is targeting the PC gaming industry with its high-performance 256-gigabyte (GB) SSD (solid state drive), which delivers lightning-fast processing power for a superior PC gaming experience. As solid state drive technology continues to gain mass market appeal, Samsung envisions that its SSDs will also make major inroads in the PC gaming arena as the high-speed alternative to traditional hard disk drives. “The blistering speed and dazzling photovisuals enabled by Samsung’s 256GB SSD are impressing enhancements for the gaming experience,” said Richard Walsh, associate director memory marketing, Samsung Semiconductor Europe, GmbH. “Providing up to five-fold the performance of HDDs, Samsung’s 256GB SSD reduces data loading time for faster game performance which is another enhanced feature in addition to low power consumption, high graphic card performance and high resolution monitors that PC gamers demand.” “The PC gaming market continues to evolve into a more mainstream segment, and should reach $30.7 billion by the end of 2012,” according to Jon Peddie, president of Jon Peddie Research. ”PC gaming enthusiasts are at the forefront for demanding the latest high-powered hardware available, making the PC gaming industry an important innovation driver for adopting cutting-edge technology, like high-performance solid state drives. Using an SSD will give the gamer the extra edge that he or she is seeking.” Samsung SSDs have been the subject of growing buzz in the online social networking community. Chris Pirillo, tech evangelist and YouTube phenomenon, recently posted an online video series in which he describes their superior system performance as “stupid fast.” To date, the videos have resonated with the early adopter community, generating more than 1,000 comments on Pirillo’s blog and YouTube channel. In his video “Are SSDs Good for Gaming?,” Pirillo demonstrated the SSD’s quick loading and response time using the game “Need For Speed: Carbon” – the 5GB application was ready within “a couple of seconds” compared to the longer loading time expected on traditional gaming systems. SSD performance has generated further buzz online through the “Samsung SSD Awesomeness” video, which has attracted over 2 million views and has been designated as “favourite” by more than 11,000 YouTube users. As the online conversation about SSD technology continues to grow, Samsung will directly engage the gaming community by offering SSD-enabled game stations at the World Cyber Games (WCG) in the United States. Samsung is a worldwide partner of the WCG, which is known as the Olympics of video gaming, with the 2008 event drawing approximately 1.6 million participants from 78 countries. About Samsung Semiconductor Europe Samsung Semiconductor Europe, a wholly owned subsidiary of Samsung Electronics Co. Ltd. Seoul, Korea, is headquartered in Eschborn near Frankfurt/Main, Germany and London, UK with sales offices all over Europe. The two European headquarters are handling the marketing and sales activities of semiconductors, TFT LCD panels in Europe, Middle East & Africa (EMEA). In addition, the marketing and sales activities of Rotating Memories (Hard Disk Drives and Optical Storage Solutions) for the DACH region (Germany, Austria and Switzerland) and UK are handled there. For more information, please visit www.samsungsemi.eu. About Samsung Electronics Co., Ltd Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164600 people in 179 offices in 61 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com. For more information please contact: Ariane Heim Samsung Semiconductor Europe GmbH Tel. +49 (0)6196-66-35 14, Fax +49 (0)6196-66-235 14 Email: ariane.heim@samsung.de