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| Mission and Vision |
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Vision of SAMSUNG Electronics is "Leading the Digital
Convergence Revolution" and our mission to carry out this vision
is "Digital-e Company.
There are two parts of being a "Digital-e Company", and the first
is clearly about being "Digital" producing not just digital products,
but products that inspire digital integration across our entire
company. The second part of being a "e" is to use e-Processes
connecting R&D, production, and marketing to customers, partners,
and the market-disciplined approach is the way we bring value
to every part of our supply chain, including products data to
and customer relationship through
Enterprise Resource Planning(ERP).
SAMSUNG Electronics will network core components such as memory
chips, system-LSI and LCDs as well as A/V, computers, telecommunication
devices, home appliances and other stand-alone products into a
total solution of digital convergence era. |
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| For this goal, SAMSUNG Electronics restructured into 4 strategic
business areas - Home Network, Mobile Network, Office Network
and Core components - that support network products. Also, we
have pioneering products and technology in semiconductors, telecommunication
devices and home appliances field, which will make SAMSUNG Electronics
a most competitive total solution provider in digital convergence
era. |
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| Brand Histoty |
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| Established in 1969, Samsung Electronics
has emerged as a major player in the world electronics industry.
Samsung Electronics today has 25 production bases worldwide and
59 sales subsidiaries in 46 countries. Samsung Electronics global
strategy involves eight main regions: North America, Europe, Southeast
Asia, Central Asia, Middle East & Africa (MEA), China, CIS
and Latin America. Based on its vision of 'digital convergence'
where everything will be integrated through networks, Samsung
Electronics has currently positioned itself into four main business
units, Home Network, Office Network, Mobile Network, and Core
Components, producing the world's most innovative digital products.
Currently, Samsung Electronics is the world's largest computer
display manufacturer.
It employs over 66,000 people in some 50 countries worldwide.
Samsung Electronics is ranked 25th on the Global Brand Scoreboard
according to the BusinessWeek Magazine.
Samsung is best known for the success it has
had in the memory semiconductor industry. From 1992, Samsung
Electronics is positioned at the top of the DRAM (dynamic random
access memory) semiconductor market. Since then, it has diversified
its financial structure and is considered the number 1 company
in market share for memory semiconductor chips, TFT-LCDs (thin
film transistor liquid crystal display), CDMA (code division
multiple access) mobile phones and computer monitors. It is
also ranked number 4 by sales in the semiconductor industry
and number 6 by units in the mobile phone industry.
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| 4 Strategic business areas |
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SAMSUNG Electronics will strengthen its already strong
core components business such as memory chips and TFT-LCDs, and
be focus on high valued products such as system LSI, small &
mid-size LCDs, and optical components. Also in future, based on
even SOC (System On a Chip) and SOP (System On a Panel) that are
main parts of all machinery industry, we will focus on three network
business areas.
First of all, our Home Network business is centered on digital
TV and home server and home gateway business. Secondly, Mobile
Network business is based on wireless handsets and we will expand
this business into PDAs and laptops as well as setting up the
next generation telecommunications, IMT-2000 system. Thirdly,
in Office Network business, we will focus on printers, IP Terminal,
infomobile as well as existing display area.
SAMSUNG Electronics has 9 tier 1 products in the global electronics
market. Addition to this tier 1 products, - memory chips, TFT-LCDs,
CDMA handsets, and display devices and so on- we will expand digital
TVs, IMT-2000, computer peripherals, and Home Appliances as our
new tier 1 products to strengthen 4 strategic business areas and
setup firm foundation for future growth. Also, we will also focus
on core components such as SOC, SOP and so on that are essential
for network products based on core R&D technology and e-Process.
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| No. 1 In The World |
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| Early establishment of e-Process |
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To reduce leading time on supply chain SAMSUNG electronics
networked 4 processes of Business management process, customer
management process, R&D management process, and supply chain
management process. It is e-Process that connects R&D, production,
marketing and customers, mainly concerns customers and market.
Also, as we acknowledge need of IT infrastructure to speed up
4 processes, we adopted ERP(Enterprise Resource Planning) system
in domestic and overseas subsidiaries.
SAMSUNG Electronics will converge and network SCM (Supply Chain
Management), PDM (Product Data Management), and CRM (Customer
Relationship Management) system and set up global real-time management
information system. |
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| Internet Based IT Infrastructure |
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| Brand Value |
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In digital era, products will be distinguished by
its brand more than by its functions or by its quality. Since
1999 SAMSUNG Electronics is practicing global brand communication
strategy. Based on the research done by Interbrand INC., USA,
SAMSUNG Electronics is the fastest growing brand from 6.4billion
USD (2001) to 8.3billion USD(2002) in Brand equity.
In the future, SAMSUNG Electronics will practice holistic marketing
strategy instead of individual marketing plans to strengthen its
market power and increase brand value with high quality products.
Under the brand concept of "Wow, Simple, Inclusive", SAMSUNG Electronics
is launching a worldwide brand campaign. |
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| Market oriented Enterprise |
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| SAMSUNG Electronics provides unique solution that
fits customers' needs. For this, we will expand marketing platform
based on global CRM (Customer Relationship Management) that is
applicable to all products. Also we will develop a digital network
platform that improves compatibility between products to serve
our customers with the best solution. SAMSUNG Electronics is and
will put our customers need first and practice a market-driven
company to become a more reliable company. |
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