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| Samsung Backs Classic |
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Samsung Electronics, the global leader in digital technology, has again committed itself to the forthcoming Dubai Desert Classic as the $2.2 million tournament’s official mobile phone sponsor.
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Samsung Electronics, the global leader in digital technology, has again committed itself to the forthcoming Dubai Desert Classic as the $2.2 million tournament’s official mobile phone sponsor.
As a result of the agreement, Samsung’s cutting edge mobile phones will be made available to the players who make the cut during the tournament to be staged at the Emirates Golf Club from March 3-6.
“Samsung is committed to the game of golf across the world,” said BW Lee, President and CEO, Samsung MEAHQ. “In the UAE, Samsung has always taken a proactive role in supporting sporting events, and we hope our endeavor to sponsor the region’s biggest golfing event will capture the imagination of the golf-supporting audience in the region. This is the second year in succession we have supported the Classic and we are proud to be associated with the event.”
Mohammed Buamim, Vice-Chairman of the Dubai Desert Classic Executive Committee, added: “Naturally we are delighted to have a world brand such as Samsung among our sponsors and we look forward to their ongoing support.”
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