SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, SAMSUNG Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. In 2007, Interbrand placed SAMSUNG 21st in their annual ranking of global brands based on brand equity.
SAMSUNG has emerged as a market leader in a number of product categories, including LCD TVs and monitors, mobile phones, side-by-side refrigerators, washing machines and DVD players.
SAMSUNG’s expanding market leadership follows the alleviation of SAMSUNG Malaysia to a full-fledged subsidiary office in 2003 from a representative office. SAMSUNG set up the Kuala Lumpur office, then known as SAMSUNG Electronics Co Ltd (Kuala Lumpur office) in April 1989, initially to coordinate market surveys and marketing activities with the local distributors. SAMSUNG Malaysia Electronics (SME) Sdn Bhd was established in October 2003, managing marketing and customer service and extended to sales operations in 2005.
Expanding in tandem with the increasing presence of SAMSUNG as a powerhouse in technology innovation, Malaysia has emerged as an important manufacturing base for a number of product offerings, including televisions, monitors, microwave ovens for both the domestic and export markets.
Since setting up its first manufacturing plant in Malaysia in 1989, SAMSUNG Group Malaysia has invested over US$1.5 billion (about RM5.25 billion) and has a workforce of over 8,000 employees for its four manufacturing facilities – three in Seremban and one in Port Klang.
In 2006, SAMSUNG Group Malaysia registered turnover of US$1.8 billion (about RM6.3 billion), contributing 1.7% of Malaysia’s GDP and 3% of Malaysia’s exports of electronics. Projected turnover for this year is US$2 billion (about RM7 billion).
SAMSUNG Group Malaysia has also emerged among the top three foreign investors in Malaysia and the SAMSUNG manufacturing complex in Seremban, often known as the SAMSUNG City, houses ultra-modern and world-class facilities, manufacturing TVs, monitors, cathode ray tubes, display glass panels and funnels. The plant in Port Klang is SAMSUNG’s global headquarters for the production of microwave ovens.
Apart from being SAMSUNG’s second largest overseas investment after China, the SAMSUNG operations in Malaysia had recorded a number of successes, including the world’s most competitive manufacturing base for SAMSUNG in terms of costs, productivity and quality. SAMSUNG Group Malaysia has also numerous awards, including the Prime Minister’s Quality Award in recognition of the highest competitiveness in 2001 and the Prime Minister’s Most Competitive Award and Caring Employee Award in 2005.
SAMSUNG Group Malaysia’s manufacturing operations, covers:
SAMSUNG SDI (M) Sdn Bhd (SDIM)– It is the first overseas operation for SAMSUNG SDI Korea and currently contributes about 14 million of the world’s market cathode ray tubes per year. SDIM, also produces electron guns colour for display tubes widely used in televisions and monitors.
SAMSUNG Corning (M) Sdn Bhd (SCM) – A subsidiary of SAMSUNG Corning Korea, SCM is a full-fledged manufacturer of television and monitor glass panels and funnels. Located within the SAMSUNG Electronics Complex in Seremban, SCM has four panel and two funnel lines, supplying glass panels and funnels to its sister company, SDI Malaysia and the export markets, including Korea, India, Indonesia, Mexico, China and Brazil.
SAMSUNG Electronics Display (M) Sdn Bhd (SDMA) – The plant in Seremban, incorporated in March 1995, manufactures colour televisions, LCD, PDP and monitors for the domestic and export markets. To date, over 3.1 million has been produced a year in the plant which employs over 1,100 employees.
SAMSUNG Electronics (M) Sdn Bhd (SEMA) – Established in 1989, SEMA is SAMSUNG’s global headquarters for SAMSUNG’s microwave oven operations. It is located at Port Klang and produces about 4 million microwave ovens and 6 million units of magnetrons annually with over 1350 employees.