It is the ultimate on-the-go device which consolidates core benefits of diverse mobile devices
while maintaining smartphone portability.
It empowers you with everything you can ever desire so that you can simply, feel free. It is truly smart.
- Galaxy Note Story
Consumer research indicates that people always want to do more tasks much better, even on the go, whether it is web browsing, email, games, or viewing photos and videos.
To do all this, consumers carry multiple devices, because each device has unique benefits that work best in a particular situation. Therefore, consumers constantly switch devices to use the right device at the right time.
Even for consumers with multiple smart devices, they still carry around a notepad for writing down ideas.
There is an emerging desire for a primary device for on-the-go use that could consolidate the core tasks of multiple devices as well as recreate the ease and simplicity of using a pen and paper.