Samsung and ASTRO Bring High Definition Viewing Experience into Malaysian Homes

Jul 14, 2010

Promotion set to make HD viewing pleasure a reality

Kuala Lumpur, 14 April 2010 - Samsung Malaysia Electronics (SME) Sdn. Bhd. today kicked off the Samsung – ASTRO B.yond HD Promotion to bring high definition (HD) viewing experience closer to Malaysian consumers. With any purchase of Samsung LED or LCD TV (40” and above), customers will get one year of ASTRO B.yond HD service for free. As part of the ASTRO B.yond HD service, customers will get the new B.yond box, new smart card, new outdoor unit dish, HD Multimedia Interface (HDMI) cable, new remote control and a one year of access to Astro B.yond HD channels - HBO HD, National Geographic HD, History HD, ESPN HD and Astro SuperSport HD corresponding to their current ASTRO package subscription. The promotion starts 15 April and ends 30 June 2010. Said Yu Jai Sul, Managing Director, Samsung Malaysia Electronics (SME) Sdn. Bhd., “It is an exciting time for us! By being first to bring full HD 3D LED TV to Malaysian homes, we felt compelled to continue our industry leadership by being the first to work with ASTRO to make HD viewing pleasure a reality”. The promotion follows the recent successful launch of the Samsung 3D TV where Samsung Malaysia Electronics became the first company to roll out its award-winning full HD 3D entertainment products to consumers in Malaysia. Victor Kaw, Vice President, Customer Experience for ASTRO said, “ASTRO is happy to collaborate with Samsung Malaysia Electronics to make it easy for Malaysians to have access to High-Definition (HD) content. Incorporating best in class technologies, ASTRO B.yond, which was launched December 2009, started off by offering the first ever HD broadcast in Malaysia, changing TV viewing experience with richer colours, picture-perfect clarity and cinematic surround sound. The FIFA World Cup 2010 is expected to drive higher demand for HD viewing experience where football enthusiasts will be able to enjoy football action in glorious HD detail. The Samsung – ASTRO B.yond HD promotion is a good way to get onto to the world’s biggest football sporting event in HD!” To further enhance the full HD 3D experience, Samsung Malaysia Electronics will also be giving away a 3D kit worth RM999 (comprising 2 sets of Samsung 3D glasses and a feature-length 3D Blu-ray version of DreamWorks Animation’s 2009 release, Monsters vs. Aliens) and a Blu-ray disc player worth RM1,499. Additional, by topping up with RM1,000, customers may bring home a 3D Blu-ray player (worth RM2,499) for a complete and immersive 3D home theatre experience.* For more information, please call Samsung Careline at 1800-88-9999 and visit your nearest dealer. * While stocks last. Gifts vary according to TV models. Samsung reserves the right to amend, modify and/or cancel the premiums without prior notice and its own discretion at any time About Samsung Electronics Co., Ltd Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display; Mobile Communications; Telecommunication Systems; Digital Appliances; IT Solutions; Semiconductor; and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit