Samsung Presents the Best of Visual Displays and Audio Systems

Jul 22. 2016

Indulge and experience the 2016 SUHD TV Ecosystem – showcasing the Premium Soundbar with Dolby Atmos® and Ultra HD Blu-ray Player

Samsung Presents the Best of Visual Displays and Audio Systems Main Large

Kuala Lumpur, 22 July 2016 – Calling all audiophiles and TV enthusiasts! Samsung Malaysia Electronics is showcasing its revolutionary 2016 SUHD TVs with Quantum dot display and top of the range audio systems for next level entertainment at the prestigious Kuala Lumpur International AV Show.

“Samsung is a torchbearer when it comes to innovation. We introduced many firsts in both design and technology in the TV/AV industry and have proudly led the global TV market for 10 consecutive years. We are in an era where technology thrives and as such, we will continue to feed our passion for innovation by creating the very best of visual displays and home theatre systems for our customers’ ever-evolving entertainment needs. We are proud to embark on another decade of excellence by reinventing the modern-day viewing experience with our meaningful innovations,” said Jimmy Tan, Head of Consumer Electronics Business, Samsung Malaysia Electronics.

Since its premier at the Samsung SEA Forum 2016 in February, the 2016 SUHD TVs’ supreme picture quality and sleek designs has garnered numerous international recognitions. Its ground-breaking Quantum dot display technology is the first in the industry to offer stunning brightness, exceptional contrast and the most life-like colour expressions ever before seen in a 4K TV. Its breath-taking bezel-less curved design further perfects the immersive viewing experience by achieving a “360° design” that looks beautiful from every angle, anywhere in the home. 

Featuring a new Smart Hub function, Samsung’s 2016 SUHD TVs now automatically detect and recognize all connected home entertainment devices, making it possible for users to control items like set-top boxes, Blu-ray players, game consoles, and home theatre systems with no setup required. Samsung has further consolidated the need for multiple remotes to control several connected devices. With Samsung’s Smart TV, users only need one Samsung Smart Control remote to navigate it all.

Samsung additionally unveiled the latest additions to its audio product line-up, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound, bringing the picture to life with an immersive cinematic audio experience.

Also joining the ensemble line-up is Samsung’s first Ultra HD Blu-ray Player, the HDR-compatible UBD-K8500, which offers four times the resolution and 64 times higher colour expression than conventional Blu-ray players. When paired with the SUHD TV’s Quantum dot display, the new Ultra HD Blu-ray player delivers a level of picture quality never before seen in the home. The UBD-K8500’s built-in up-scaling technology enhances the picture quality from standard Blu-ray discs, DVDs and even CDs.

Samsung’s participation in the KL International AV Show opens the eyes of its visitors to the future of TV. Visit the Samsung experiential zone from today until the 24 July to indulge in the ultimate immersive viewing experience with the complete SUHD TV ecosystem.

Throughout the three-day event, visitors stand a chance to be the first in Malaysia to own the latest HW-K950 Soundbar at the recommended retail price of only RM5,999! On top of that, Samsung is extending special deals which include a free Samsung Curved Soundbar (worth up to RM3,499) and Blu Ray Player (worth up to RM499), along with a purchase-with-purchase promotion of the 360 Speaker WAM with any purchase of the new SUHD TV.*

The new Premium Soundbar will be available for purchase at selected Samsung Experience Stores and authorised dealerships end of August onwards; while the UHD Blu-ray Player will reach Malaysian shores in the last quarter of the year.

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*Terms and conditions apply. The promotion during the KL International AV Show is valid from 22nd to 24th July 2016 and while promotional stocks last on first-come-first-serve basis.