Samsung Presents Wind Chimes in a Bakery

Jul 11, 2013

A Korean-inspired love story brought to life by the Samsung GALAXY S4

Kuala Lumpur, 11 July 2013 – Samsung, a leader in mobile technology and digital solutions, launched its unique web series, Wind Chimes in a Bakery.

The web series features a story about Adam and Sue – a boy with nothing but a dream and a girl with everything but love. The story follows Adam after a tragedy in Sue’s life, as he recalls the best moments they had together.

Wind Chimes in a Bakeryis a Korean-inspired love story brought to life by our flagship, the Samsung GALAXY S4. Designed with unique lifestyle features, the GALAXY S4 is built to be the perfect Life Companion. Samsung is committed to create new moments of discoveries for its consumers, whether through our products or initiatives such as Wind Chimes in a Bakery,” said Vincent Chong, Head of Mobile Phone Division, Samsung Malaysia Electronics.

Korean dramas have gained significant popularity in Malaysia. Seeking innovative means to create meaningful moments that resonate with Malaysians, Samsung collaborated with Korean director, Jang Jae Hyeok, to give this local production a unique Korean essence.

Jang was very excited to be involved in the project. He said, “I was drawn to the script of Wind Chimes in a Bakeryas I am passionate about stories that inspire possibilities. I believe that love evokes the strongest and purest emotions in audiences. I felt a strong calling to push the boundaries of Korean drama for all Malaysians.”

Tan Kien Eng, Chief Executive Officer of Leo Burnett Group Malaysia, said, “The Samsung GALAXY S4 is the phone which understands your needs. With its rich set of features that enhances day-to-day life, it is a true life companion. To communicate this message, we chose to create a Korean drama inspired web series that features the GALAXY S4 as the catalyst for two people from different worlds to rediscover their love.”

Wind Chimes in a Bakery’s first episode will be aired on Samsung Malaysia’s Youtube channel on Saturday, 20 July 2013. A new episode will air every Saturday for 8 weeks.

For more information on Wind Chimes in a Bakery, please visit Samsung Malaysia’s Youtube channel, or visit the Samsung Mobile Malaysia Facebook page at