Samsung unveils GALAXY S5 to focus on what matters most to consumers

Mar 27, 2014

The company’s 5th generation GALAXY S redefines how technology innovation enhances our lives

KUALA LUMPUR, Malaysia – March 27, 2014Samsung Malaysia Electronics today announced the fifth generation of the GALAXY S series, the GALAXY S5, designed for what matters most to consumers. The new GALAXY S5 offers consumers a refined experience with innovation of essential features for day-to-day use.

"With the GALAXY S5, Samsung is going back to basics to focus on delivering the capabilities that matter most to our consumers," said Lee Dong Yong, President of Samsung Malaysia Electronics. "Consumers are looking for mobile tools that inspire and support them as they improve their everyday lives. The GALAXY S5 represents an iconic design with essential and useful features to focus on delivering the ultimate smartphone experience to the market today through people-inspired innovation."

The GALAXY S5 combines an advanced camera, fast network connectivity, dedicated fitness tools and enhanced device protection features as consumers stay fit and connected in style.

Capture the moments that matter

Capturing and saving precious memories is one of the most important smartphone features today. The new GALAXY S5 offers superior camera functionality, featuring a 16-megapixel camera with an enhanced menu and user interface that allows consumers to effortlessly take, edit and share photos.

The GALAXY S5 offers a faster autofocus speed up to 0.3 seconds and the advanced High Dynamic Range (HDR) that reproduces natural light and colour with striking intensity at any circumstances. Also new is the Selective Focus feature, which allows users to focus on a specific area of an object while blurring out the background. With this capability, consumers no longer need a special lens kit to create a shallow depth of field (DOF) effect.

Tap into the fastest connections

The GALAXY S5 offers the most advanced LTE experience and Wi-Fi performance available today, ensuring blazing fast data speeds for unrivalled media consumption and productivity.

The GALAXY S5 supports the fifth generation Wi-Fi 802.11ac and 2X2 MIMO, and has a larger number of LTE frequency with LTE Category 4 standard. For consumers seeking an even faster connection, the GALAXY S5 now features Download Booster, an innovative Wi-Fi technology for boosting data speed by bonding Wi-Fi and LTE simultaneously. No matter where a consumer is, the GALAXY S5 will help ensure they have the fastest available connection.

Be more fit and active

With the enhanced S Health 3.0, the new GALAXY S5 offers more tools to help people stay fit and well. It provides a comprehensive personal fitness tracker to help users monitor and manage their behaviour, along with additional tools including a pedometer, diet and exercise records, and a new, built-in heart rate sensor. GALAXY S5 users can further customise their experience with an enriched third party app ecosystem and the ability to pair with next generation Gear products for real-time fitness coaching.

Express modern, glam look

The GALAXY S5 blends iconic Samsung design with modern trends to appeal to a range of consumer tastes and interests. The GALAXY S5 features a perforated pattern on the back cover, creating a modern glam look. Its new sleek, contoured shape comes in an array of vivid colours, including Charcoal Black, Shimmery White, Electric Blue* and Copper Gold*, to complement the style of the individual consumer.

* Availability in Malaysia to be announced in due time.

Essential device protection

The GALAXY S5 is IP67 certified, which is dust and water-resistant. It also offers a Finger Scanner, providing a secure, biometric screen-locking feature and a seamless and safe mobile payment experience to consumers. The Ultra Power Saving Mode turns the display into black and white, and shuts down all unnecessary features to minimise the battery consumption.

The Samsung GALAXY S5 will be available in Malaysia from April 11 onwards at selected telco partners – Celcom, DiGi and Maxis, and all Samsung Mobile Brand Stores.

Consumers can pre-order the Samsung GALAXY S5 from Friday, March 28 to Thursday, April 10 from participating telco partners and Samsung Mobile Brand Shops. Preview units will be available at participating telco outlets and Samsung Mobile Brand Stores for experiential purposes.

For multimedia content and more information about the Samsung GALAXY S5, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.