Samsung’s new side-by-side refrigerator is innovation meets beauty

Jan 02, 2013

Twin Cooling System™ and premium design set to allure consumers

Samsung’s new side-by-side refrigerator is innovation meets beauty
  • Samsung’s new side-by-side refrigerator is innovation meets beauty
  • Samsung’s new side-by-side refrigerator is innovation meets beauty
  • Samsung’s new side-by-side refrigerator is innovation meets beauty
KUALA LUMPUR, Malaysia – 2 January, 2013 – Escalating energy prices and environmental impact from home appliances are among the two major concerns of consumers today. To address these concerns, Samsung Malaysia Electronics, the global leader in digital media and digital convergence technologies introduces its new side-by-side refrigerator with Twin Cooling System™.

Samsung's Twin Cooling System™ controls the refrigerator and freezer independently with two separate evaporators and precise electronic control. The system supplies an adequate amount of cool air to each compartment independent of the other to allow the refrigerator compartments to maintain a 43% level of humidity. Because each compartment conserves its ideal temperature, cool air does not travel through the same duct, thus eliminating the transfer of odours between the freezer and refrigerator areas.

The new side-by-side refrigerator by Samsung also encapsulates elements of energy saving with the incorporation of nine individual smart sensors to analyse environmental condition and using pattern to ensure food freshness. The inclusion of Samsung's Digital Inverter Compressor help to lower operation noise level up to 41 db/A, while enhancing the side-by-side refrigerator's energy saving feature.

"Today's modern consumers are technologically-savvy and care very much for the environment. We at Samsung took that into consideration when conceptualising our new side-by-side refrigerator. We injected Samsung's innovative technology into the refrigerator, and added a touch of contemporary feel to the overall look to exemplify how technology and beauty could go hand-in-hand," said by Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics Sdn. Bhd.

"As an award winning innovator in consumer electronics and home appliances, we will continue to up the ante to provide smart digital appliances that will enhance the lives of consumers," Kwon added.

21st century technology embellished with thoughtful design

Paving its way into revolutionising smart home solutions, the new Samsung side-by-side refrigerator combines technology with beauty. It utilises a Multi Flow technology to enable cool air to flow out through multiple outlets for even cooling throughout the freezer. As a result, foods are kept chilled and better preserved.

Samsung's side-by-side refrigerator comes with a Mini Drinks Bar that opens softly with a simple touch. Consumers can now have drinks and snacks without opening the main refrigerator door, which reduces energy consumption.

LED Interior Lighting in Samsung's side-by-side refrigerator is strategically-placed and energy-efficient to emit less heat – an attention to detail that many consumers would appreciate, given how everyone strives to play a role towards preserving the environment.

Last but not least, Samsung's side-by-side refrigerator is built with the style-conscious consumers in mind. Its premium image is enhanced with contemporary-looking recessed handles and hidden hinges for an overall neater design, yet minimalist in nature through its selection of high-end colours – Shiny River White or EZ Clean Steel.

For more information on the Samsung's digital appliances, please visit or Samsung Malaysia Facebook page