Celebrate friendship with Samsung GALAXY Y Hello Kitty Limited Editionon Dec 01, 2012
Feel connected with your friends, express your inner youth
Kuala Lumpur, 1 December 2012 – Samsung Malaysia Electronics, a leading global mobile phone provider, held an exclusive VIP party in conjunction with the launch of the Samsung GALAXY Y Hello Kitty Limited Edition smartphone. Themed ‘Celebrating BFFs’ (Best Friends Forever), the event had crowds of friends coming together to celebrate their friendship in an occasion to remember.
The Samsung GALAXY Y Hello Kitty Limited Edition is an extension of the original GALAXY Y model. This device comes with a bundle of new features such as its customised Hello Kitty user interface which gives users an additional and exciting experience from the GALAXY Y.
Furthermore, the customised Hello Kitty ringtone and wallpaper will give an extra dimension to users of the GALAXY Y Hello Kitty Limited Edition. They will be reminded of their BFFs who are using the same device, anytime they receive a phone call or anytime their home screen pops up.
“Designed especially for young consumers, the GALAXY Y Hello Kitty Limited Edition device is slated to bring friends closer together as they revel in the exclusivity of the limited edition device,” said Mr. Vincent Chong, Head of Mobile Phone Division, Samsung Malaysia Electronics Sdn. Bhd.
“Naturally, best friends share the same interests; they share the same passions; and now with them carrying the same device, the GALAXY Y Hello Kitty Limited Edition will bring these BFFs closer than before,” Chong added.
With notable bloggers Cheeserland and fourfeetnine making a special appearance, the event had an extra dash of glamour and glitter. The pair, who is coincidentally best friends themselves, spoke to excited fans about the Samsung GALAXY Y Hello Kitty Limited Edition and how it has brought them closer as best friends.
More than just a run-of-the-mill event, there were plenty of attractions on hand to build an atmosphere fitting for its guests. In the various experiential zones, the guests indulged themselves in a manicure, face and hair makeover, while some tried the airbrush tattoo booth.
Alongside, there was a ‘Best Dressed Competition’ for everyone at the event whereby the five most creative costumes inspired by the device were rewarded with a pair of Samsung GALAXY Y Hello Kitty Limited Edition smartphones each to be shared between the winner and their best friend.
The lucky participants who hold exclusive passes to the event enjoyed a special 3D screening of the animated fantasy-adventure film, Rise of the Guardians. It was an occasion for companions to reaffirm their connection with one another as they spent the day out with their best friend, indulging in games, a host of activities and last but not least, experience the GALAXY Y Hello Kitty Limited Edition together.
The Samsung GALAXY Y Hello Kitty Limited Edition has been available since 26 November 2012 and can be purchased through all Samsung Mobile Brand Shops.
For more information on the new Samsung GALAXY Y Hello Kitty Limited Edition, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.