Yuna and Samsung kick-start creative partnershipon Mar 23, 2012
KUALA LUMPUR, 23 March 2012 – Yuna Zarai, popularly known as Yuna, has struck a new collaborative note with Samsung Malaysia Electronics.
The collaboration will see Yuna using the evolutionary new hybrid smartphone – Samsung GALAXY Note – to produce “The Sparkle Project”, the first music video in Malaysia recorded completely with Samsung GALAXY Note.
The award-winning songstress, known for her popular songs, such as “Gadis Semasa” and “Live Your Life”. Her unique indie-vibe and versatile approach to music has given millions a lot of listening pleasure.
“As a global leader in digital media and digital convergence, we are certainly proud to work together with Yuna in this project,” said Lee Jui Siang, Head of Mobile Phone Division, Samsung Malaysia Electronics.
He added, “Yuna’s popularity is an ideal match to our latest smartphone because she inspires people to express themselves creatively and Samsung GALAXY Note allows users to freely create, edit and share their artistic side.”
Yuna, who is currently based in the United States, was in town recently to meet her fans and make her maiden appearance at the Samsung GALAXY Note Studio roadshow for the announcement of her collaboration with Samsung Malaysia for “The Sparkle Project”.
Apart from having her caricature drawn, she also performed her single ‘Sparkle’ at the event, much to the delight of her fans.
Speaking about her creative partnership with Samsung Malaysia for the Samsung GALAXY Note, Yuna beamed, “I am really honoured to have this opportunity to be associated with this wonderful technology that I can truly relate to.”
She added, “There is so much I can do with the Samsung GALAXY Note and it is slowly becoming my most treasured companion as it allows me to express my creativity and stay connected wherever I go.”
Samsung customers and fans of Yuna will be able to be part of “The Sparkle Project” in co-creating the music video by submitting visual suggestions and ideas for her single via digital space. Selected ideas and visuals will be creatively-interpreted and featured in Yuna’s ‘Sparkle’ music video.
For more information on the Samsung GALAXY Note, please visit www.samsung.com/my or visit Samsung U-nivez Facebook page at https://www.facebook.com/samsungmalaysia.