KUALA LUMPUR, Malaysia – February 14, 2013 – “Bring back that loving feeling," so the song says, and with Valentine's Day at the Samsung Mobile Brand Shop nationwide, they did. Samsung showcased their promise to enhancing customer experience in the store by giving customers an exclusive love package upon purchase of selected mobile phones and cameras – GALAXY Note II, GALAXY S III, GALAXY S III mini and GALAXY Camera.
"As Valentine's Day continues to grow as a shopping occasion, it is the best time to show our appreciation to our loyal consumers. The essence of the Samsung Mobile Brand Shop is to bring the brand closer to the consumers through the opportunity of discovering the best new technology available while demonstrating how our products interact together to make their life easier. By celebrating days like this we hope to become a part of our consumers’ lives in the most meaningful way possible," said Vincent Chong, Head of Mobile Phone Division at Samsung Malaysia Electronics.
Themed Galaxy of Love Gifts, the complimentary package for men includes a Davidoff Champion Parfums or a Calvin Klein Encounter fragrance while the women enjoyed products from Benefit Cosmetics. Those with a sweet tooth opted for a box of Royce’ Fine Chocolates instead, when purchasing one of the selected GALAXY devices.
The core focus of the Samsung Mobile Brand Shop is to deliver an intuitive customer journey experience. Consumers will be able to unlock the potential of Samsung’s breakthrough technology through direct experience and immersion with the devices.
"The Samsung Mobile Brand Shop is a testament of our commitment to rewarding consumers with an enriching experience whether through our innovative products or through gifts on special occasions. We hope to provide a memorable shopping experience that extends above and beyond the products,” he said.
Consumers can expect to be delighted with similar promotional initiatives throughout the year during their visit to the brand store. Samsung endeavors to provide consumers with more than just a device-related experience, but to transcend into a lifestyle experience.