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Children Experience Memorable Blue Night amongst Chelsea Stars

on Jul 22, 2013

Samsung rewards 800 children with opportunity to watch Chelsea FC vs Malaysia XI live

Children Experience Memorable Blue Night amongst Chelsea Stars
Children Experience Memorable Blue Night amongst Chelsea Stars Children Experience Memorable Blue Night amongst Chelsea Stars

Kuala Lumpur – July 22, 2013 – In line with transforming possibilities into realities, Samsung rewarded 800 children with the chance to watch the match between Chelsea FC and Malaysia XI at Stadium Shah Alam on Sunday night.

Comprising various soccer academies and underprivileged homes, the 800 children were treated to a true blue Samsung experience as they sat in a specially allocated section watching the likes of Petr Cech and Frank Lampard battle it out against the Malaysian heroes.

“At Samsung, we are committed to enhance the Chelsea Asia Tour 2013 experience for Malaysians through our long-standing and cohesive sponsorship of Chelsea Football Club. These 800 children have a passion for the beautiful game so we want to build on their interest by giving them an unforgettable experience that will hopefully inspire them to be stars of their own one day,” said Elaine Soh, Head of Corporate and Branding, Samsung Malaysia Electronics Sdn. Bhd.

In line with giving Malaysians a memorable blue night, Samsung rewarded 1,000 winners of the Shout Out and Score with Samsung campaign with tickets to the match. To win the opportunity, fans were tasked to repeatedly post a Chelsea-related status on Facebook with the #Chelseats hashtag.

The Chelsea FC team, who arrived on Thursday, 18 July, has been busy meeting fans and media alike up until their match last night against the Malaysian selection team. This is the third time that Chelsea FC has visited Malaysia, in conjunction with their Chelsea Asia Tour 2013.