SAMSUNG LED TVs SHINE BRIGHT IN LAS VEGAS!

Feb 11, 2009

NEW RANGE OF LED LCDS SETS THE MARK FOR TELEVISION IN 2009

LAS VEGAS, January 9, 2009 - SAMSUNG Electronics has raised the bar for flat-panel televisions everywhere with the launch of an entirely new line-up of advanced LED HDTVs. The products are expected to be released in Australia toward the middle of 2009, further bolstering SAMSUNG's LED range after the resounding success of the Series 9 LED Backlit LCD television in 2008. The new 8000, 7000 and 6000 Series models of television build upon the success of SAMSUNG's first and second generation LED HDTV models. Each using LEDs as their primary light source, the televisions all feature ultra-high contrast ratios as well as slim depths that allow for more artful designs, plus increased energy savings. "SAMSUNG has proven LED technology is a viable choice for consumers desiring the best picture possible from an LCD television. SAMSUNG's latest LED televisions redefine the standards for viewing quality, energy-efficiency and home entertainment décor," said Mark Leathan, Head of Marketing, Consumer Electronics, SAMSUNG Electronics Australia. "SAMSUNG stays committed to developing technology and products that go beyond current expectations of value, quality and innovation. We are excited to be a key part of this exciting point in TV evolution." Key Product Features: Supreme Picture Quality: Each of the three SAMSUNG LED HDTV Series for 2009 boasts high dynamic contrast ratios. Compared to a traditional CCFL, LEDs produce darker blacks that appear endlessly deep to the eye. Whites also remain crisp and bright with vivid colours. Wide Colour Enhancer Pro & Ultra Clear Panel: Lets consumers enjoy a broader colour palette and allows the preservation of every detail even in brightly-lit, imperfect viewing conditions. With an adaptive "Natural" mode, SAMSUNG's LED HDTVs can combine the recognised brightness advantage of LCD displays with the cinema-like viewing experience of plasma displays by automatically optimising picture settings. Auto Motion Plus™ frame interpolation technology: The 8000 Series uses a swift refresh rate of 200Hz - four times the rate of other TVs - that nearly eliminates the ill effects of displaying quick, action-packed motion. The 7000 and 6000 Series, with an also-quick 100Hz refresh rate helps ensure crisp, easy viewing of sports, video games and movies. Networking and Entertainment Options: In 2009, SAMSUNG USA plans to redefine what it means to watch television with "Internet@TV - Content Service" Developed with Yahoo!, the Internet information interface will be available on a number of 2009-model SAMSUNG HDTVs. Using either a wired or wireless Ethernet connection included in the 8000 and 7000 Series, "Internet@TV - Content Service" lets consumers access content onscreen from Yahoo!, Flickr, YouTube and more with the push of a button. The widgets-based interface and scrollbar run along the bottom of the screen for easy browsing of the latest programs and content. Even after purchase, consumers will be able to enjoy a growing library of widgets, as the widget development kit will be open to content providers willing to create new offerings. The 6000 Series includes access to SAMSUNG's InfoLink™ RSS service, which can instantly display updated news, sports, weather and stocks information with a touch of the remote. SAMSUNG Australia is currently working on its local solution, which it will be bringing the market in 2009. Beyond online entertainment, SAMSUNG's LED HDTVs can also connect to a variety of other devices and content with ease. Included USB ports make viewing videos and photos from a camcorder, playing music from a media player or accessing multimedia files from a portable drive simple. Premium Design: By using LEDs, SAMSUNG has been able to shave all three series down to ultra-thin depths. At just over 2.5cm thick, the sets remain trim without cutting back on connectivity options. The unit also comes with an ultra-slim wall-mount solution - significantly reducing the gap between the TV and the wall. Crystal Design: Bringing a new aesthetic to SAMSUNG's acclaimed Crystal Design colour finish, the new range feature a series of design options. Ranging from a deep piano black bezel that fades into distinct chrome that finishes as a clear prism along the outer edges (8000 Series) or light ruby (7000 and 6000 Series) highlights, the intensity of the colour subtly changes depending upon the viewing angle, and further accentuates these TV’s slim bezels. Going Greener: Lit by LEDs, the SAMSUNG 8000, 7000 and 6000 Series will comply with local MEPS power guidelines - cutting power consumption significantly. Energy consumption is reduced by 40%+ versus traditional LCD HDTVs of similar size. The LED HDTVs also include an optimised energy savings mode that adjusts the backlight and picture quality while continuing to produce smoother, more natural images. LEDs are also mercury-free. About SAMSUNG Electronics SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, SAMSUNG Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.nz