Six months to the London 2012 Olympic Games

Januar 26, 2012

NZOC and Samsung unveil interactive Experience Truck to help get Kiwis closer to the Games

AUCKLAND, New Zealand – January 26, 2012 – Tomorrow marks just six months until the 2012 Olympic Games in London. To celebrate, Samsung in association with the New Zealand Olympic Committee (NZOC) today launched the Samsung Experience Truck – a mobile Olympic experience that gives people a chance to get up close and personal with Kiwi athletes and New Zealand's proud Olympic history. The Samsung Experience Truck, launched at the Viaduct Events Centre in Auckland, will tour the country until the conclusion of the 2012 Olympics in August stopping off at schools, towns and events along the way. The 18-metre long, 28-tonne truck features a range of interactive digital experiences using the latest Samsung technology and is designed to get Kiwis involved in the lead-up to the London 2012 Olympics. Visitors to the Samsung Experience Truck can wear a replica Olympic gold medal or hold Olympic Games torches as the crowd roars in the background. They can then share images with family and friends via Facebook (www.facebook.com/samsungmobilenz).

Those wanting to take a look back in time can browse iconic New Zealand Olympic moments spanning more than 100 years of Olympic history using a specially designed mobile app. Olympic memorabilia – including the shoes Peter Snell wore to train in the lead up to the 1964 Tokyo Games – will also be on display. Visitors can view the NZOC's 2012 Olympic 'Proud Moments' campaign where Kiwis, including athletes and celebrities, share their thoughts on what makes them proud to be a New Zealander to help inspire our athletes as they prepare for London. They can also take part in various games designed to test their sporting prowess. Samsung is the official telecommunications partner for the New Zealand 2012 Olympics campaign. Don Renwick, Samsung New Zealand Corporate Marketing Manager, says the company sought to create an experience that would bring the Games closer to all New Zealanders. "We wanted to create an Olympics experience that all Kiwis could enjoy to help build excitement for the 2012 games and support our New Zealand team. "We're delighted to be working with the NZOC and are proud to be a part of New Zealand's journey to the London 2012 Olympic Games." According to Kereyn Smith, Secretary General of the New Zealand Olympic Committee, the launch of the Samsung Experience Truck is a great way to celebrate the half year milestone. "With just six months to go until our athletes make us proud in London, it's great to see that thousands of Kiwis can now experience the magic of the games and New Zealand's Olympic history. The Samsung Experience truck and its interactive displays will go a long way in helping to bring the Olympic Games to life." The Samsung Experience Truck will embark on a countrywide tour bringing the Olympics closer to Kiwis all over New Zealand. For more information and schedule, please see www.facebook.com/samsungmobilenz.

Samsung New Zealand is the official communications partner for the New Zealand Olympic and Youth Olympic Games teams and the official mobile communications partner of the New Zealand Olympic Committee. It is also the official partner for the New Zealand London 2012 Olympics campaign. Globally, Samsung has been the official wireless telecommunications equipment partner for the Olympic Games for more than 20 years. In 2011, Samsung announced it had appointed football legend David Beckham as the company's global ambassador for the London 2012 Olympics. The Olympic Games in London take place between 27 July 2012 and 12 August 2012. New Zealand will send a team of approximately 200 athletes competing in 17 sports.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com