* Experience the Wow difference of Samsung OLED

The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface. The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface.

Why Samsung TV?

Global No.1 TV Brand

A beloved brand for 17 consecutive years.

  • * Global No.1 TV : Worldwide TV Market Share by Manufacturer - Annual unit & revenue basis
  • * Source - Omdia, Jan 2023. Results are not an endorsement of Samsung. Any reliance on these results is at the third party's own risk.

Deep blacks, clean whites and lively colours

Samsung OLED

Samsung’s unique OLED provides deep blacks, clean whites and full shades of lively colours.
With cutting edge self illuminating pixels driven by Quantum Dot, you can enjoy a more accurate,
pure and bright picture than ever before.

Backlight of conventional display makes the content look dull. After the backlight gets disappeared, 3 layers of display within OLED TV combines into one to create a screen that displays clear and colourful graphic. Backlight of conventional display makes the content look dull. After the backlight gets disappeared, 3 layers of display within OLED TV combines into one to create a screen that displays clear and colourful graphic.

Powerful brightness
and rich contrast enabled by every pixel

Quantum HDR OLED+

A majestic viewing experience with every pixel responding to create brighter brights and darker darks.
Immerse yourself in enhanced picture quality with 30% more brightness.*

Nature scene zooms out to fit into an OLED TV screen. The colour changes from dull to clear and crisp. Nature scene zooms out to fit into an OLED TV screen. The colour changes from dull to clear and crisp.
  • * S95C is 30% brighter than the existing OLED S95B model.
  • * The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Outstanding picture quality boosted
by our Neural Quantum Processor 4K

Neural Quantum Processor 4K

Powerful AI-powered processor turns ordinary into extraordinary by transforming everyday content
into 4K. 20 specialised neural networks automatically adjust brightness, amplify contrast,
enhance objects and upscale resolution for superb picture quality.

A chip is processing many parts of an image of a boat to make the entire scene look clear and crisp. A chip is processing many parts of an image of a boat to make the entire scene look clear and crisp.

* Viewing experience may vary according to the type of content and format. Upscaling may not apply when connected to PC or in Game Mode.

Play Big, Win Big with 4K 144Hz

Motion Xcelerator Turbo Pro & Freesync Premium Pro

With innovative 4K 144Hz feature on TV screen, Samsung OLED TV delivers peak performance,
creating consistently crisp visuals and blazing fast speeds.

A character is fighting a monster in a game called Lies of P. The 2023 CES Innovation Awards logo is on display in the bottom. A character is fighting a monster in a game called Lies of P. The 2023 CES Innovation Awards logo is on display in the bottom.
  • * Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
  • * 4K 144hz is only available with PC connected content. Requires certain graphic card on PC and performance may vary.

Absolute beauty found
in minimalism

Infinity One Design

Be amazed by the laser slim design of your OLED TV that's expertly crafted to look beautiful from any angle. Going clutter free is also easy with the One Connect Box and the One Connect Cable, which beautifies your space like never before.

  • * Infinity One Design, One Connect Box, One Connect Cable : only for S95C
  • * LaserSlim Design : only for S90C

Samsung's innovations all in Samsung OLED

  • * Solar Cell Remote, Smart Hub, Smart Things, Q-Symphony, Multi View, Object Tracking Sound+, EyeComfort Mode, Dolby Atmos and Real Depth Enhancer.
  • * For feature-specific details, please check the corresponding Product Detail Page.

Which Samsung OLED TV is right for you?

  • Screen Size

  • Resolution

  • HDR (High Dynamic Range) HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes.

  • Processor

  • Motion Motion is an element of picture quality that provides smooth images with minimal blur even in fast-pased game content.

  • Freesync Premium Pro Certified for the AMD FreeSync™ Premium Pro that allows smooth gaming and a true HDR experience.

  • Super Ultrawide GameView & Game Bar 21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.

  • True Dolby Atmos® True Dolby Atmos goes beyond the ordinary listening experience and puts you inside the sound in a new spatial way. Combining with up-firing speakers, you can fully enjoy the immersive, cinematic sound of True Dolby Atmos.

  • Object Tracking Sound OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.

  • Q-Symphony Q-Symphony allows sound to be heard simultaneously from both TV speakers and soundbar, creating a more synergized surround sound experience.

  • Design

  • Attachable Slim One Connect Attachable Slim One Connect offers an easy and clean cable management solution by allowing all TV input devices to connect via a single cable. Additionally, it can be attached directly to the TV stand.

  • Smart Hub Optimise content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

  • SmartThings Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

  • 77/65/55
  • 3840 x 2160
  • Quantum HDR OLED+
    (30% brighter)
  • Neural Quantum Processor 4K
  • Yes
    (4K 144Hz)
  • Yes
  • Yes
  • Yes
  • OTS+
  • Yes
  • Infinity One
  • Yes
  • Yes (Tizen™)
  • Yes
  • 77/65/55
  • 3840 x 2160
  • Quantum HDR OLED
  • Neural Quantum Processor 4K
  • Yes
    (4K 144Hz)
  • -
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim
  • -
  • Yes (Tizen™)
  • Yes

* Images are simulated and for illustration purposes only. For specific details of each model, please check the corresponding Product Detail Page.