Skip to content

Galaxy Tab KIA K9 Special Edition

Samsung's Drive Experience Solution with the Galaxy Tab 10.1 ensured that Kia Motor's customers were kept satisfied with the advanced mobile functions, strengthening customer satisfaction, and also making sure that the automotive solution boosts sales.


google plus linkedin pinterest

Choose your SNS for scraping this page.

Close Window
Company Overview

  • Country

  • Industry

  • Customer Profile
    KIA Motors is a global manufacturer and distributor of commercial and passenger vehicles, operating in 167 countries across the globe.


  • Technology
    Samsung Drive Experience

  • Device
    GALAXY Tab 10.1

Drivers’ growing need to use personal mobile devices
Customers increasingly want to use their own mobile devices in vehicles and not the traditional automotive navigation system that is normally provided. Therefore, as a new trend in the automotive industry, many of the newly launched curare being offered with smart phones or tablet PCs.

Emphasis on the luxurious image of the new K9
KIA wanted to promote the launch of the K9 and emphasize the new model’s luxurious image by offering an advanced mobile device, in collaboration with Samsung.

Embedded KIA UVO(Your Voice) system
KIA needed a perfect mobile device for its state-of-the-art KIA UVO (Your Voice) application.
Business Solution
KIA Motors has introduced the K9 luxury sedan with GALAXY Tab 10.1, featuring Samsung Drive Experience, a mobile solution for automobiles. This introduction, which was made in collaboration with Samsung, contributed to the luxurious image of the new model and more than satisfied the heightened expectations of the customers. The solution’s key features include a promotional video, a quick guide, e-manual, and widgets that provide information electronically about the vehicle. With this unique automotive solution, KIA Motors can increase customer satisfaction by allowing the driver a chance to enjoy the use of a cutting edge technology while exploring new marketing opportunities.
GALAXY Tab 10.1 for new K9 customers
KIA provided 12,600 new K9 customers with GALAXY Tab 10.1. The tablet mobile device delivers K9’s theme and contents through a repackaging process. Samsung’s Drive Experience solution has been designed to provide an easy repackaging process for the mass customization of the device.

Embedded KIA UVO(Your Voice) system
GALAXY Tab 10.1 also features UVO (Your Voice), KIA’s in-car telematics system, through which the drivers can easily access various informational items and 16 different services such as Smart Control, Safety, Car Care, Assist, and Info. KIA’s UVO provides the users with a smart driving experience and enhances the prestigious image of the vehicle.
Stronger customer satisfaction
The digital catalog and customized solutions of KIA’s K9 give the users easy and fast access to vehicle/manufacturer information and news updates and magazines from KIA Motors. It also presents video tips for vehicle operation and maintenance, contributing to higher customer satisfaction.

Vehicle-IT convergence
The K9 equipped with Samsung’s advanced mobile device offers a chance for the driver to enjoy the use of a cutting edge technology.

Effective marketing tools for further sales growth
This unique automotive solution is a great way to boost sales and promote a new vehicle.

related insights

Case Study
Shanghai Edutech improves learning environment for large Chinese school district
Samsung Galaxy Note 8.0 revolutionizes student-teacher interaction and learning at school and home
Case Study
Covenant University and Samsung empower students with mobile learning
Samsung Tab 3 devices and Samsung device management and security capabilities equip students for campus collaboration
Case Study
Weblib and Samsung deliver new digitised services and entertainment solution for QSR
Weblib integrates Samsung KNOX Customization into quick-service restaurant solution, creates new ways to attract customers and build brand loyalty
Case Study
LAVA and Samsung help boost in-store sales improve retail customer experience
Samsung KNOX Customization supports rollout of mini-kiosks for major North American retailer