Samsung Launches Innovative Devices to Lead the Digital Imaging Evolution during the Pahiyas Festival

May 19, 2010

- Products incorporate easy to use, industry leading features to meet consumers’ need for high quality digital imaging and easy photo management

Samsung Electronics Phils Corp (SEPCO), unveiled its latest line-up of cameras and camcorders designed to meet consumers’ need for high quality digital imaging and easy photo management. Incorporating easy to use, industry leading features, the products reinforce Samsung’s leadership of the digital imaging evolution as it seeks to become the world’s top imaging company. “The way consumers take photos, when they take them, and the way they share them is changing. As their needs evolve from solely image capture to include photo management, Samsung has focused on enhancing usability with technology advancements that help them take and manage their photos better while improving sharing and connectivity features. With our latest range of innovative products that provides a complete solution for shooting, sharing and enjoying, 2010 will be the year Samsung starts to become the leader in the camera industry. And we are launching our line-up during one of the Philippines most colorful festival- the Pahiyas” said Candy Quinto- De los Santos. To achieve this goal, Samsung is focusing on offering smart cameras that meet different consumer needs and creating intuitive user experiences through a combination of improved optical technology and strengthened connectivity with other consumer devices. In line with this strategy, Samsung has created a mirrorless interchangeable lens camera with the NX10, a new-concept camera with high definition, portability and usability. It is also consolidating its leading position in the premium market by releasing premium compact camera models with cool design and high specifications, and has launched optical-based high end compact camera models to leverage its strength in optical technologies. Dual LCD cameras are another focus area as it seeks to establish an unassailable market position in the dual LCD camera category with the introduction of models which are accessible for the masses. Samsung has made huge strides in the digital imaging category in the past year. Its global market share has now surpassed 13 per cent, driven by an improved product structure, increased customer numbers in new markets and greater channel coverage. Samsung is on track for a 14 per cent share of the market by year end and 20 per cent share by 2012. The company’s growth in the category will be further boosted with the successful acquisition of Samsung Digital Imaging Company into Samsung Electronics on 1 April 2010, which will enhance the digital camera unit’s competiveness by maximizing operational, brand and technological synergies with Samsung Electronics.