What’s the point of differentiation of S8/S8+’s design?

Last Update date : 2017.04.07

1. Infinity Display¹

    Infinity Display is a marketing name representing S8/S8+’s expanded full-screen display, which

    breaks away from conventional smartphone's form factor and establishes a new possibility and



    → Expanded screen ratio(18.5:9) provides new usability which is hard to be expected from the

         conventional 16:9 screen ratio, and the round-corners of display is harmoniously balanced

         with edge glass design.


2. Hidden Technology

    It focuses on smartphone itself equipped with hidden technology in the refined design.


    → Minimizing the exterior features in order to focus on content viewing experience

       ① Simple black Full-screen design

       ② Deleted Home Key

       ③ Disappearance of Camera protrusion

       ④ Simple receiver deco with narrower width

       ⑤ HRM/Flash's ring deco removed and HRM/Flash seamless covered by back glass


3. Seamless Gloss

    Balanced and Unified design


     → Balance with new glossy finish of metal and fluid style of glass enhanced the depth and

          unified shape.


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