Get a whole new view

Get more from your lens, whether shooting a memorable landscape or the gang’s reunion around a restaurant table. By using the precision-cut PL210’s 27mm wide-angle lens, with its 10x optical zoom, you instantly cover a whole-horizon field of view. Now, you can now capture full-scale memories of landmarks and landscapes, entire wedding parties and the tallest skyscrapers.

19.7mm thickness, Slim Design

The latest PL210 packs 10X long zoom lens into an ultra-slim design. Measuring at just 19.7mm, the PL210 allows users to have the sleekest, most stylish compact camera around with 5 fascinating colours. It is slim enough to slip into a pocket, so you can take it with you wherever you go.

Shake, rattle or stroll

Even the tiniest shake can ruin your shot. Dual Image Stabilisation solves that. Samsung has combined the revolutionary technology of their ultimate Optical Image Stabilisation (OIS) mechanism with the advanced algorithms of Digital Image Stabilisation (DIS). Giving you sharp images no matter the condition. Whether it's low light, zooming or just a case of plain old shaky hands, your photos come out sharp and clear. So let your Samsung camera shake things up. In a good way.

HD quality video. Now in a compact camera


The PL210 artfully combines a professional-grade still camera with a compact HD video camera. You get 720p HD quality video at 30 frames per second and recording time .4x longer than MJPEG video with the H.264 format. Use the 10x zoom to get up close and vividly personal.

Edit your own special effects


The unique Magic Frame feature allows you to create sophisticated images and poster-quality visuals that express your mood and personality. Just select one of the built-in Magic Frame templates, including Wall Art, Retro Film, Ripple, Full Moon, Old Record, Magazine, Holiday, Classic TV and more. Point the camera at the subject you want, match it within the on-screen template and capture. That’s it. Your subject now is framed by a special mood and background – like magic.

When it comes to brightness, it’s brilliant


When we engineered the Samsung PL210 to be bright, we meant it in both senses of the word. It’s intelligent and luminous, both. It has a 3.0” LCD for improved contrast and colour reproduction, which allows you to enjoy a wider and clearer image. And its Intelligent LCD brightness automatically detects environmental illumination and adjusts the LCD brightness for optimal image viewing. It does the thinking for you, which makes the PL210 a smart choice.

Invent new looks for your images


Samsung’s Smart Filter lens and colour options make special moods easy for still shots and videos. Tilt & Shift Lens Effect adds a miniaturised look and the Vignetting Effect makes striking compositional contrasts. New special effects include Soft Focus to soften colours and add an emotional feel as well as Half-Tone Dot to enhance images with a comic-book look. Palette Effect adds an ultra-vivid vibe and a variety of colour options for your images. It’s now a snap to get creative.

Smart Auto 2.0 (Still & Movie)

Whether it's a few friends from last night's party or the moon reflecting off the lake, Smart Auto 2.0 (Still & Movie) instantly analyses key elements of your composition then automatically adjusts to capture the perfect shot with multitude of different photo modes and movie modes.

Smart Face Recognition

Smart Face Recognition recognises and automatically adjusts the focus and exposure on up to 20 faces you’ve designated or have taken the most photos of, so that you can make those special to you stand out in the group