ST550 Whether you’re capturing the smallest detail from far away or grabbing a great shot of yourself during an once-in-a-lifetime moment with the Dual LCD, the ST550’s robust features ensure a perfect picture with every click. Or touch. With the 3.5” Wide 1.152K Touch Screen LCD and built-in Haptic vibration effect you’ll get all the feedback you need to take fabulous photos. And with Smart Gesture UI technology, your camera will respond to a simple shake. How fun is that?

Recycling Batteries Responsibly

  • The European Directive on Batteries and Accumulators aims to minimise the impact of batteries on the environment and encourage the recovery of the materials they contain. In the UK, regulations on the recycling of batteries and accumulators (rechargeable batteries) were Introduced in 2009. The Waste Batteries Regulations aim to significantly increase UK collection and recycling of used portable batteries from 3% in 2007 to 25% by 2012, rising to at least 45% in 2016.

  • The battery symbol on a product or on its packaging indicates that the product must not be disposed of with general household waste. Instead, it is the consumer’s responsibility to dispose of their waste batteries at a designated collection point so that they can be recycled. The separate collection and recycling of batteries at the time of disposal will help to conserve natural resources and ensure that they are recycled in a manner that protects human health and the environment. A comprehensive list of battery recycling centres can be obtained from: www.recycle-more.co.uk

  • All Samsung products that are subject to the Batteries Directive are compliant with the UK battery and accumulator Requirements. In accordance with national law, SAMSUNG Electronics (UK) Ltd is a member of an approved batteries producer compliance scheme. This scheme collects, treats and disposes of batteries on Samsung’s behalf.



  • With Dual LCD, self potrait made easy. Vivid details in brilliant colours with the 3.5" touch screen

See deeper, go wider, get closer with the ST550

See deeper, go wider, get closer with the ST550
Have it all, literally, with the ST550. From its all inclusive 27mm Schneider-KREUZNACH wide angle lens to its up close and personal 4.6X optical zoom, you'll capture more fun out of every moment and relive each detail with artistic depth and perspective, and with absolute ease. Plus, with a healthy 12.2 mega pixels of superb clarity, the ST550 delivers sharper detail from every birthday cake, natural wonder, or front row seat view than you ever thought possible. Get the most out of life with the ST550.

Tilt it, gesture with it, and you'll control it

Tilt it, gesture with it, and you'll control it
Tilt it to one side, and the ST550's Smart Gesture UI will start the perfect slide show without a single touch! With the ST550's built-in Acceleration Sensor, your gestures work as your commands. Manage camera functions, rotate or delete photos, create special slide shows and more...all without lifting a finger.

Just what you had in mind

Just what you had in mind
You see the image you want in your head. You point the ST550. And Smart Auto sees it too. This scene recognition technology actually chooses from 16 different settings ranging from landscape to portrait automatically. Then adjusts for the perfect shot. Whether it's catching your friends on a night on the town or a waterfall off a mountain. What you get is exactly what you had in mind. Plus all the credit.

It knows you, and only gets your best side

It knows you, and only gets your best side
The ST550 isn't just smart in design. With its Smart Face recognition technology, the ST550 creates brilliance with every snap. And keeps it that way. By knowing up to 20 of your friends and family, it automatically focuses on them first, making sure the most important subjects are always in crystal clarity. And since the ST550 never forgets a face, you can also browse more efficiently by the people you've registered.
Surefire portraits with Dual LCD

Surefire portraits with Dual LCD

The ST550's breakthrough 1.5" Front LCDSelf Portrait of you and your friends without leaving anyone left out to hold the camera. The Front LCD also features Children Mode for fun, engaging, and simple animation that captures those special expressions only kids can make. Ensure your timing is always perfect with the built-in Self Timer, improve your chances for great results with Shutter and Function Information, and you'll be ready to shoot in any situation.

HD quality video. Now in a compact camera

HD quality video. Now in a compact camera
If you prefer still shots to movies but want to leave your options open (and leave your camcorder at home) the ST550 is right for you. You'll get 720p HD quality video at 30 frames per second. And a recording time that's 4X longer than MJPEG video. You even can use the 4.6X Zoom to get up close and vividly personal. And when things get dicey, you can even pause your recording. You'll give up nothing, except carrying around that extra camera.
A Touch Screen That Gives Clear Feedback

A Touch Screen That Gives Clear Feedback

What could be more useful than seeing every detail in brilliant 1,152K High Resolution before you take your first shot? How about the ST550's vibration and audio feedback technology that reacts to your touch? After all, you don't want any of life's special moments to pass you by. And with the ST550's super clear 800 x 480 display and innovative Haptic sensor technology, your camera will let you know what you're doing with every click, swish and hum of the controls.
Recycle bin

Recycle bin

Accidents happen. But now that shot you didn't really mean to delete is saved in the ST550's Recycle Bin. You can rest easy, because every shot is automatically stored in a temporary folder just in case you have second thoughts.
High Sensitivity ISO 3200

High Sensitivity ISO 3200

Not everyone takes pictures as well as you. Until now. The ST550's Frame Guide let's you set up the shot you want. Then just hand it off to a friend and your frame guide is there to follow. All you have to do is smile.
Frame Guide

Frame Guide

Not everyone takes pictures as well as you. Until now. The ST550's Frame Guide let's you set up the shot you want. Then just hand it off to a friend and your frame guide is there to follow. All you have to do is smile.
Perfect Portrait System

Perfect Portrait System

With our unique perfect Portrait system. you can get beautiful portrait shots in every condition and moment.

tech specs

Dimension of EC-ST550ZBPLSA

Image Sensor

  • Sensor Type

    1/2.33" (appox 7.79mm) CCD

  • Effective Pixel

    Approx. 12.2 Mega-pixel

  • Total Pixel

    Approx. 12.4 Mega-pixel


  • Focal Length

    Schneider - KREUZNACH Lens f = 4.9 ~ 22.5mm (35mm film equivalent: 27 ~ 124.2mm)

  • F Value

    F3.5 (W) ~ F5.9 (T)

  • digital zoom

    Still Image mode: 1.0X~5.0X
    Play mode: 1.0X ~ 12.5X (depends on image size)



  • Type

    TTL auto focus (Multi AF, Centre AF, Face Detection AF, Smart Touch AF, Smart Face Recognition AF, One Touch Shooting)

  • Range

    Normal: 80cm ~ infinity
    Macro: 5cm ~ 80cm (Wide), 50cm ~ 80cm (Tele)
    Auto Macro: 5cm ~ Infinity (Wide), 50cm ~ Infinity (Tele)
    Super Macro: 3cm ~ 8cm


  • Mode

    Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off, Red eye fix

  • Range

    Wide: 0.2m ~ 3.4m, Tele: 0.5m ~ 2.0m, (ISO AUTO)

  • Recharging Time

    Approx. 4 seconds


  • Media

    Internal Memory: About 55MB
    External Memory (Optional): Micro SD™ (up to 4GB guaranteed)
    Micro SDHC (up to 8GB guaranteed) - TBD

  • Image Size

    12M: 4000 x 3000 pixels, 8M: 3264 x 2448 pixels, 5M: 2560 x 1920 pixels, 3M: 2048 x 1536 pixels, 1M: 1024 x 768 pixels, 9MW: 3840 x 2160 pixels, 2MW: 1920 x 1080 pixels, 10MP: 3984 x 2656 pixels.

  • File format

    Still Image: JPEG (DCF), EXIF 2.21, DPOF 1.1, PictBridge 1.0
    Movie Clip: H.264 (MPEG4.AVC)
    Audio: AAC

Image Play

  • Type



  • Digital Output Connector

    USB 2.0

  • Audio

    Microphone: MonoInternal
    Speaker: Mono

  • Video Output

    AV: NTSC, PAL (user selectable) SCC-AV34
    HDMI 1.2: NTSC, PAL (user selectable)


  • Power Source
    Power Supply Type

    Rechargeable battery: SLB-07A
    Adaptor: SAC-48, CB34U05
    Connector Type: 34pin

Physical Specification

  • Dimension
    Dimension (WxHxD)

    99.8 x 59.8 x 18.6mm

  • Weight

    165.7g (without battery and card)

  • Operating Temperature

    0 ~ 40°C

  • Operating Humidity

    5 ~ 85%

Image Adjust

  • Sharpness

    Soft+, Soft, Normal, Vivid, Vivid+.

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