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The First LookThe First Look

Jan 5, 2026, 8AM PKT
Live on samsung.com Jan 5, 2026, 8AM PKT
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2 Galaxy S25 Ultra in Titanium Silverblue slide across each other, one in rear view and one in front view. The Galaxy S25 Ultra in front view shows a Now Brief notification with the words, 'Get today's highlight.' The Galaxy S25 Ultra in rear view has the S Pen resting on top. Galaxy AI. 2 Galaxy S25 Ultra in Titanium Silverblue slide across each other, one in rear view and one in front view. The Galaxy S25 Ultra in front view shows a Now Brief notification with the words, 'Get today's highlight.' The Galaxy S25 Ultra in rear view has the S Pen resting on top. Galaxy AI.

Galaxy S25 Ultra

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Galaxy S25 FE

Galaxy S25 FE

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Galaxy Tab S9 FE

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Galaxy Watch7

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2025 AI TVs

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Neo QLED 8K

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Neo QLED 4K

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QLED

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Odyssey OLED G9

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Home living made simple

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Samsung’s Bespoke AI product lineup shows: Bespoke AI Windfree, Bespoke AI Laundry, Bespoke Jet Bot Combo AI Robot Vacuum Cleaner and Bespoke AI Home Side-by-Side Refrigerator. Bespoke AI logo. Samsung’s Bespoke AI product lineup shows: Bespoke AI Windfree, Bespoke AI Laundry, Bespoke Jet Bot Combo AI Robot Vacuum Cleaner and Bespoke AI Home Side-by-Side Refrigerator. Bespoke AI logo.

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Top Mount Freezer

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