Barcelona, Spain, February 16, 2009
– Samsung Electronics UK Ltd unveiled its flagship handset for 2009, the Samsung Tocco Ultra Edition
. Following on from Samsung’s successes in 2008, which saw the Mobile division take the number 1 spot in UK mobile sales, the Tocco Ultra Edition is set to engage new audiences and reinforce Samsung's leadership in the Touch, Style and Slide categories. The Samsung Tocco Ultra Edition builds on the great success and momentum created by Tocco; the UK's best selling contract device in the second half of 2008.
The Tocco Ultra Edition is the world's first handset to combine an easy to use, visually stunning, full touch screen with the everyday familiarity and convenience of a 3x4 keypad to deliver a new user experience that fits with the way people want to use their mobile phone. The Tocco Ultra Edition draws on Samsung's long heritage as a leading creator of slider phones, and is the latest device in The Ultra Edition range which was introduced in 2006. The device also incorporates the company's recent developments and successes in the touch screen market with devices such as its predecessor, the Samsung Tocco, Samsung Omnia and Samsung Pixon.
The full-touch and slide keypad is complemented by a vivid 2.8", Active Matrix Organic Light Emitting Diode (AMOLED) full touch screen, which offers astonishingly bright, clear and brilliant colours, housed in an ultra-slim 12.7mm body. Enhanced Haptic touch technology creates an outstanding user experience on screen, and the enhanced AMOLED display means that you can watch movies and view photos with better contrast, higher definition and deeper blacks.
Mark Mitchinson, Vice-President Samsung Mobile UK and Ireland said: "The introduction of the stunning Tocco Ultra Edition gives us the opportunity to build on the popularity and huge success that Samsung and our customers enjoyed with Tocco. After the monumental achievements in 2008 we're looking forward to the Tocco Ultra Edition driving our business forward and showcasing our leading credentials for style and innovation."
Samsung Tocco Ultra Edition
combines the best full-touch user experience and universal 3x4 keypad. Consumers will enjoy the ability to control the mobile easily and intuitively - flicking through photos, navigating through maps and surfing the web have never been easier and more interactive thanks to the upgraded TouchWiz user interface. Mobile widgets can be dragged and placed on the screen for one-click access to favourite applications, or the slide-out tactile 3x4 keypad offers a tangible alternative behind the touch screen, creating endless customisation opportunities to make your phone your own.
Samsung has long been regarded as the most stylish mobile phone manufacturer. As the latest flagship edition to The Ultra Edition (Samsung's leading style brand), Tocco Ultra Edition
is an elegant full-touch mobile, boasting revolutionary touch screen technology, sophisticated design and packed with multimedia features. Centre stage is the 2.8" AMOLED full touch screen, which offers astonishingly bright and vivid colours. With a brushed metal frame for durability and an anti-smudge screen, users can keep their phone in great condition.
As you would expect from Samsung, the Tocco Ultra Edition
is alive with technology. Its embedded 8 megapixel camera with dual power LED flash and smile shot mode means you can capture quality photographs on your phone. In addition to the industry-leading mobile phone camera, Tocco Ultra Edition
offers GPS navigation, providing detailed maps to take users from door to door. Geo-tagging via the GPS chip allows you to tag photos with geographic information, making them easier to use on social networking and photo sites. The high quality 30fps@VGA video recording captures action smoothly, while the music player means that you can listen to sounds as slick as your phone. Samsung Tocco Ultra Edition
is also powered with HSDPA 7.2 Mbps, offering high speed internet access.
The phone is set to receive a flagship marketing campaign encompassing a £5 million spend across Out Of Home, Press and Online advertising, Experiential activity and PR, along with a strong focus on channel specific activity.
The Samsung Tocco Ultra Edition is set to launch in UK stores in March.
About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/uk
About Samsung Mobile UK
• Samsung Mobile is the Mobile division of Samsung Electronics Co., Ltd.
• Samsung Mobile division manufactures and markets a wide range of mobile telecommunications products across pre-pay and post-pay markets, in both the consumer and business segments.
• Samsung mobile phones are divided into six major categories – Style, Infotainment, Multimedia, Connected, Essential and Business and is headed up by Vice President Mark Mitchinson.
• For more information, please visit www.samsungmobile.co.uk
Samsung Tocco Ultra Edition (S8300) Product Specification
||EDGE/GPRS Quad Band (850 / 900 / 1,800 / 1,900) |
UMTS Dual Band (900 / 2,100) / HSDPA 7.2Mbps
|Display ||2.8” 16M AMOLED Full Touch Display (WQVGA) |
|Camera ||8MP with Dual Power LED |
|Auto-Focus, Face Detection, Geo-tagging |
|Wide Dynamic Range (WDR) |
|Video ||DivX / XviD / H.263 / H.264 / WMV9 / MPEG4 |
|30fps@VGA Video Recording |
|Video Editing: Trim video, Audio dubbing, Live dubbing, Add subtitle, Image capture |
|Audio ||FM Radio with RDS |
|MP3, AAC, AAC+, WMA |
|Bluetooth Stereo Headset (A2DP) |
|Value-added Features ||GPS |
|TouchWiz UI v1.5 |
|Online Widget, Photo Blogging, Find Music, Auto Rotation,3x4 Keypad |
|Connectivity ||Bluetooth v2.1 / USB 2.0 |
|Memory ||75MB + External Memory slot : microSDHC™ (up to 16GB) |
|Size ||110 x 51.5 x 12.7mm |
|Battery ||880mAh |