digital vision

• Mission and digital vision
• 4 Strategic business areas
• Early establishment of ε-Process
• Brand Value
• Market Oriented Enterprise
• Our Values

Mission and digital vision

The vision of SAMSUNG Electronics is "Leading the Digital Convergence Revolution" and our mission to carry out this vision is "Digital-ε Company.

There are two requirements for being "Digital-ε Company", and the first is clearly about being "Digital" producing not just digital products, but products that inspire digital integration across our entire company. The second part of being a "ε" is to use ε- Processes connecting R&D, production, and marketing to customers, partners, and the market-disciplined approach is the way we bring value to every part of our supply chain, including products data and customer relationship through Enterprise Resource Planning (ERP).

SAMSUNG Electronics will network core components such as memory chips, system-LSI and LCDs as well as A/V, computers, telecommunication devices, home appliances and other stand-alone products into a total solution of digital convergence era.

For this goal, electronics was restructured into 4 strategic business areas - Home Network, Mobile Network, Office Network and Core components - that support products network. Also, we have pioneering products and technology in the semiconductors, telecommunication devices and home appliances fields, which will make SAMSUNG Electronics a most competitive total solution provider in digital convergence.

4 Strategic business areas

SAMSUNG Electronics will strengthen its already strong core component businesses such as memory chips and TFT-LCDs, and focus on high valued products such as system LSI, small & mid-size LCDs, and optical components. Also in the future, based on even SOC (System On a Chip) and SOP (System On a Panel) that are main parts of all machinery industries, we will focus on three network business areas.

First of all, our Home Network business will be centred on digital TV and home server and home gateway businesses. Secondly, Mobile Network business will be based on wireless handsets. We will expand this business into PDAs and laptops and set up the next generation telecommunications, IMT-2000 system. Thirdly, in Office Network business, we will focus on printers, IP Terminal, info mobile as well as existing display area.

SAMSUNG Electronics has 9 tier 1 products in the global electronics market. In addition to these tier 1 products, - memory chips, TFT-LCDs, CDMA handsets, display devices and more. We will include digital TVs, IMT-2000, computer peripherals, and Home Appliances as our new tier 1 products to strengthen 4 strategic business areas and setup firm foundation for future growth. Also, we will focus on core components such as SOC, SOP and so on that are essential for network products based on core R&D technology and ε-Process.

No. 1 In The World

Early Establishment of ε-Process

To reduce the lead time on supply chain SAMSUNG electronics networked 4 processes, which are, customer management process, R&D management process, and supply chain management process. It is ε-Process that connects R&D, production, marketing and customers. Also, as we acknowledged the need for IT infrastructure to speed up 4 processes, we adopted ERP (Enterprise Resource Planning) system in domestic and overseas subsidiaries.

SAMSUNG Electronics will converge and network SCM (Supply Chain Management), PDM (Product Data Management), and CRM (Customer Relationship Management) systems and set up global real-time management information systems.

Internet Based IT Infrastructure

Brand Value

In the digital era, products will be distinguished by brand more than by its functions or quality. Since 1999 SAMSUNG Electronics is practicing global brand communication strategy. Based on the research done by Interbrand INC., USA, SAMSUNG Electronics is the fastest growing brand from 6.4billion USD (2001) to 12.55 billion USD (2004) in brand equity.

In the future, SAMSUNG Electronics will practice holistic marketing strategy instead of individual marketing plans to strengthen its market power and increase brand value with high quality products. Under the brand concept of "Wow, Simple, Inclusive", SAMSUNG Electronics is launching a worldwide brand campaign.

Market Oriented Enterprise

SAMSUNG Electronics provides a unique solution that fits customers' needs. For this, we will expand the marketing platform based on global CRM (Customer Relationship Management) that is applicable to all products. Also we will develop a digital network platform that improves compatibility between products to serve our customers with the best solution. SAMSUNG Electronics is putting and will continue to put our customers' needs first to go forward as a market-driven and reliable company.

Our Values

Our value structure follows P-V-P system; Management Philosophy, Core Values, and Global Code of Conduct (Principles).

People :

We value our people with a strong belief in "A company is its people" philosophy & provide opportunities to perform their full potential.

Excellence :

We give our best efforts with endless passion & challenge spirit to become world best in every ways.

Change :

We rapidly take the initiative in executing change & innovation with a sense of crisis: we can not survive if we do not constantly strive to innovate.

Integrity :

We act in a right and ethical way in all manners, ensuring fairness with honour and grace.

Co-prosperity :

We take full responsibilities as a good corporate citizen in pursuit of mutual prosperity of our community, nation and human society.