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digital media business

SAMSUNG Electronics is firmly established as a true innovator. In digital media, we have significant advantages to exploit. As one of few electronics companies with profound competencies in both A/V and IT, we have the foresight and willingness to make industry-leading investments in the future.

This keeps the digital media business at the forefront of digital convergence. Receiving very positive market response, the digital media business posted stable growth in 2003, focusing on marketing core premium products such as digital TVs.

Notably, SAMSUNG Electronics maintained the top position in global market share of CTVs, monitors and DVD Combo Players. Moreover, we took number one in the US market in high-end DLP projection TV-even though our products were at a premium price point, 20 percent higher than the competition. We keep improving awareness of the brand. SAMSUNG Electronics TVs and DVD players are considered the world's best in terms of quality and style.

In 2003, SAMSUNG Electronics introduced a 70 inch PDP television and 57-inch LCD television, the world's largest. Rapid growth in the large-screen TV and Flat Panel markets are driving new, innovative and affordable DLP products. High-end camcorders, printers and home theatre products are also making a significant impact.

Responding to the needs of the Small Office/ Home Office (SOHO) professionals, SAMSUNG Electronics introduced, the world's first 40-inch TFT-LCD monitor, and a premium colour laser printer with superior capabilities. We also introduced a number of world first products.

These, include the Duo-Camcorder, the Hyper digital vision DVD and the world's thinnest and lightest two spindle notebook PC that is also the first to be installed with Centrino and TV tuner. SAMSUNG Electronics home theatre system and digital camcorder received awards for innovation at CES 2003.

While we are proud of our accomplishments, we are not satisfied with such accolades or current levels of success. The SAMSUNG Electronics global research network comprised of twelve centres in eight countries, include our recently opened Digital TV Research centre in India. We continue to acquire and develop core technologies through continuous R&D, and through alliances with renowned suppliers and partners.

The digital media business is intensifying efforts to build up market leadership and brand equity worldwide, while we continue to expand intelligently into emerging markets.

As we shape our future, differentiation, innovation and a focus on premium products will drive growth.

Major Product

TV : 63" Wall PDP (Wall Mountable)
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TV : 63" Wall PDP (Wall Mountable)

  • The built-in tuner in the 63"plasma TV increases user convenience
  • HDTV ready and High Definition Image with w-XGA(1366 x 768) resolution
  • Life-like digital picture with DNIe's (Digital Natural Image engine) Technology
  • A dramatically simple black casing frame and ultra-slim and lightweight design
  • Connect digital devices such as PC, D-STB, D-VHS and DVD Players, as well as guarantee the interface with upcoming digital devices of the future with DVI (Digital Video Interface)
TV : 32" LCD
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TV : 32" LCD

  • A Premium Home Theatre TV that features State-of-the-Art technology
  • Transmit visual signals at 100% without any loss of signals, resulting in a picture-perfect reproduction of images with DVI (Digital Video Interface)
  • Life-like digital picture with DNIe's(Digital Natural Image engine) Technology
  • Equipped with 5.1 channel Dolby Digital Surround Sound and Dolby Pro Logic II for magnificent sound that will heighten your home theatre experience.(5.1 channel speaker and 2.1 channel speaker are optional)
  • The external adapters are cleared away and you don't need to be bothered by the external bulky adapters anymore
Monitor : 40" LCD Monitor
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Monitor : 40" LCD Monitor

  • Provide an optimal environment in places that need to attract attention: hotel lobbies, shopping malls, exhibition sites, airports, and theatres.
  • Control multiple displays at a distant location using RS-232C communication protocol.
  • Support total connectivity between various multimedia devices with DVI, D-sub, BNC connector, s-Video, composite, component, etc.,
  • Deliver clear image even in brightly-lit settings, ensuring that your customers will be able to get the information they want at a glance.
Laptop : SENS X10
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Laptop : SENS X10

  • Ultra Slim and Super Light design (23.8mm, 1.8kg)
  • Intel® CentrinoTM Mobile Technology with Mobile Exclusive CPU and Wireless LAN
  • Fingerprint recognition security system (option)
  • Strengthened Body with Magnesium Alloy
DVD Player : Combo DVDP (DVD-V3500)
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DVD Player : Combo DVDP (DVD-V3500)

  • DVD, VCD, Music CD, MP3 Disc, CD-R, CD-RW, DVD-R, DVD±RW and VHS Tape Playback
  • Convert and copy from DVD to VHS
  • Combine all the functions of a DVD and VTR, one remote controller for TV/DVD/VTR, Chapter search (DVD), screen enlargement (DVD), search speed 128X (DVD), Zoom (DVD)
  • EZ-View letterbox eliminator lets you enjoy full-screen pictures on 4:3 aspect-ratio TVs
Digital Camcorder : SCD27
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Digital Camcorder : SCD27

  • Simple menu search and set up function by using EZ Navigator
  • Power Night Capture (Night Capture+Slow Shutter) feature lets you capture the image in completely dark conditions
  • Multi Screen feature makes you see 6 still pictures on a screen at the same time
  • Optical 10x/ Digital 800x Zoom Lens, Digital still camera function and equipped with 3.5" LCD
Laser printer : ML-1750
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Laser printer : ML-1750

  • The world's smallest cassette type Laser printer
  • Fast 16ppm(Ltr. 17ppm) print speed / 1200dpi class resolution
  • Various OS Support : Windows 98/Me/2000/XP,Mac OS(8.6↑), Various Linux OS
  • Push & Save button : 40% TONER SAVE
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Market Share(2004.12)
product market share rank
TV 9.9% 1st
Monitor 21% 1st
DVDP 14% 2nd
Printer (Mono LBP segment) 11.6% 2nd
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