The key concept of the Bordeaux TV was "a design worthy even when turned off" and the 2232GW likewise gives a rare satisfaction for a LCD monitor just by placing it on a desk. You feel as if you must drink wine, and dare not eat instant noodles, in front of the 2232GW.
Consumers are no longer looking for phones with the fewest dropped calls, but a phone that is uniquely "me." This applies to LCD monitors. As the margin of function and capability narrows with technological advances minimizing between producers, other "differences" are what whets consumers?? appetites.
There are, of course, consumers who are not fond of design coming ahead of function, but the 2232GW users will not experience any discomfort and they definitely will not experience this type of aesthetic pleasure from any other monitor. Need I mention that the 2232GW won the 2007 iF Design Award?
The stand of the LCD monitor also reminds you of the stem and foot of a wine class, and you can tell at one glance that the Bordeaux TV was the inspiration for this design. Without any unnecessary accessories or letters printed everywhere, the monitor boasts its beauty in the simplest and most minimal form. The lack of height adjustment and pivot function is the unfortunate but necessary compromise for such a trendy design. It should be noted that an 18 degree adjustment, front and back, is available.
The electric cord terminal and the dual (D-Sub, DVI) terminals are located so that it cannot be viewed from outside, and the outlets on the top and bottom were finished neatly. The former model had a cover for the terminals, but it could not hide the messiness of the cords, which is probably why you don??t see it on the 2232GW. Even the menu located beneath the bezel is mostly hidden. You only see five buttons including the menu, the up down cursors (two buttons), select and auto buttons. The rest, including the indicator, is hidden in the bezel, which you can barely make out. They did use a blue LED to accentuate the power button, which is displayed prominently unlike the others.
The important thing to note here is that the art of concealment did not result in discomfort. The monitor offers the basic OSD, but you can finish its setting by simply pressing the "Auto" button. Most television consumers try out various color settings when they first buy the product, but end up using the basic settings after a while. This may strike you as boring, but most users will not be able to experience a noticeable difference between monitors so this should not be a problem. Technological advances have led us to the "monitor equality" era.
Samsung broke the 2 ms response time in 2005, and is in the process implementing this technology into all of their models. In reality, any response time below 4 ms feels pretty much the same to most consumers. However, even the most sensitive consumers will not be able to feel the difference of speed compared to a CRT once they turn on the Response Time Accelerator (RTA) chip.
The 3000:1 motion brightness contrast is an incredible number, but is also at a level where the improvement in quality is unlikely to be sensed by human eye. The static brightness contrast is also at a high level of 1000:1, and viewers will be able to notice the high quality at this level. The monitor displays superior color, and just looking at the numbers of its specifications it is one of the best monitors in the world. Having the Window Vista Premium certification guarantees compatibility with PCs using operating systems from Microsoft.
The 2232GW embodies most of the characteristics of a premium brand monitor, including superior technology, a luxurious design and excellent picture quality. However, by naming such a premium product with just numbers was disappointing. Like the "Bordeaux," what about a name like "Bourgogne" or "Beaujolais Nouveau"?
The iPod Nano from Apple and the Motorola RAZR received rave reviews for its chic design, but in terms of their technical prowess they were rather bland. Unlike these instruments where portability is the key trait, LCD monitors tend to emphasize impressive technical specifications rather than design.
There is the rather expensive price and some discomfort in using the stand, but these are not big enough negative elements to push customers away. Perhaps it can be likened to wine tasters not minding the difficult process of uncorking a wine bottle to get to taste their wine.
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