Samsung Apps Celebrates Second Anniversary With New Version Of Application Store

September 27, 2011

New version provides enhanced user interface and customisation capabilities

SEOUL, Korea – 19th September, 2011 – Samsung Electronics Co. Ltd., a leading mobile phone provider, today introduced a new version of its hugely successful application store, Samsung Apps. The new version will be made available initially to Samsung Wave smartphones running on the new bada 2.0 OS, and rolled out globally on Samsung Galaxy devices towards the end of the year. The new version of Samsung Apps features an improved user interface, updated purchasing options and a personalised App recommendation service. Samsung is also celebrating Samsung App’s second birthday by offering 30 popular paid applications – including well-known titles such as Fruit Ninja and Plants vs. Zombies – for free to Wave smartphone users. Already featuring over 40,000 applications, the new version of Samsung Apps incorporates several new features that improve the app store’s all-round user experience.   • New user interface: The overall layout of the application store has been updated and optimised, while      new elements such as Smart and My Page have been introduced, enhancing the overall usability. The UI      is now consistent with the bada 2.0 OS, while an integrated billing interface ensures purchasing via the      Samsung Apps is quick and hassle-free.   • New Purchasing Options – “Try’n Play” and “Rent’n Play”: Samsung is introducing the concept of      application rental, enabling users to access and use new applications on a trial basis without paying the      app’s full sale price.   • App Recommendation Service – “Smart”: Samsung Apps’ new Smart mode recommends      applications based on current usage trends and the users’ favourite apps and interests. To activate this      feature, users simply tap ‘Smart’ before adding additional information based on their interests, after which      they start receiving customised App recommendations.   • Wish List: The brand-new Wish List allows users to collect or save a list of applications that catch their      eye while browsing Samsung Apps. Users are later able to access this list and buy or download apps of      interest at their convenience.   • Marketing enhancement: Providing new benefits to application developers and publishers, Samsung      Apps offers a new seller page as well as a promoted App tab, allowing more space for developers      and publishers to promote their applications. Sellers will also be able to view and reply to customer      comments, enabling a direct communication channel between developers and end-customers. "This new and improved version of Samsung Apps provides greater usability and convenience while also enabling a more personalised service for each of our users,” said Kang-Hyun Kwon, Senior Vice President of Samsung’s Media Solutions Centre. “We will continue to enhance our application and content services, developing even more innovative features and ensuring our customers enjoy an advanced mobile experience.” Since its initial launch in September 2009, Samsung Apps has successfully expanded its coverage globally with availability in 121 countries and an offering of 40,000 applications, providing an entertaining, useful and enriching smartphone experience to millions of users around the world. In addition, Samsung Apps was made available on Galaxy devices in March 2011. A commercial service for China and Korea started in July, followed by the UK and Australia as of 15th September. With the release of In-App Purchase SDK on 15th, September, Samsung Apps will expand its commercial service for Galaxy devices to more countries in the year. (Promotion details can defer by device and country) About Samsung Electronics Co., Ltd Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.