First Samsung Experience Corner opens at Challenger Funan

Oct 24, 2012

Samsung launches new retail concept to provide consumers with the perfect digital experience

First Samsung Experience Corner opens at Challenger Funan

Singapore, 25 October 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the opening of the first Samsung Experience Corner at Challenger, Funan DigitaLife Mall. The retail collaboration with Challenger, one of the largest IT and Electronics chain stores in Singapore, is Samsung’s first in Singapore as it looks to provide a new digital retail experience for consumers here.


Boasting a space of 1,500 square feet, the new Samsung Experience Corner creates a diversified consumer experience across Samsung’s wide range of products including smart PCs, smartphones, tablets, notebooks, printers, monitors and cameras. Consumers will be able to enjoy interactive hands-on experience with the devices and trained Samsung product specialists are available to offer any assistance when required.


“We are excited to provide a new level of customer experience and our new retail front will enable consumers to enjoy and try our latest innovative devices in the heart of Singapore’s IT shopping haven. This new retail outlet is part of our vision to create deeper engagements with consumers in dedicated and conducive spaces,” said Irene Ng, Vice President of Marketing, Samsung Asia Pte Ltd.


Placeholder for photos of opening


Beyond showcasing Samsung’s latest products, the store will also allow consumers to experience the ease of convergence with Samsung’s range of content and services that empowers content to be shared freely across all of its devices. The new Samsung Experience Corner at Challenger, Funan, is open from 10:00am to 10:00pm daily.



Loo Pei Fen, Group Marketing Director of Challenger Technologies Limited, said: “Challenger is proud to partner Samsung in showcasing their latest products across multiple product categories at our flagship megastore. This will be the go-to place for consumers in Singapore when they think of Samsung.” 


With the successful opening of the retail front in Challenger, Samsung will continue to assess market opportunities and is looking to bring more Samsung retail experiences to consumers in Singapore.