Singapore, 21 December 2012 – Samsung today hosted the BIGBANG Christmas party in partnership with Club Rainbow to celebrate this holiday season of giving and love. At the party, Club Rainbow – a charity organisation that provides a range of comprehensive support services for the families of children who suffer from major chronic and potentially life-threatening illnesses – was presented with a $5,000 cheque by Samsung which included proceeds from an online charity auction of exclusive concert merchandise specially autographed by BIGBANG members. The memorabilia was signed during the BIGBANG Alive GALAXY Tour in Singapore presented by Samsung in September 2012. Please refer to Appendix I for images of the concert merchandise signed by BIGBANG members.
Held at Gallery@*SCAPE, 25 children from Club Rainbow who are BIGBANG fans enjoyed an afternoon of laughter, fun and games with 20 Samsung volunteers. As part of the programme highlight, these children also had the chance to meet BIGBANG virtually through a greeting video. They were further delighted with a Swatch watch and a BIGBANG goodie bag each from Samsung in the spirit of Christmas.
“We wanted to extend the concert experience to BIGBANG fans and delight them by rewarding them with these treasured merchandise. At the same time, it was an important occasion for Samsung volunteers who took time off work to spend quality time with children from Club Rainbow,” said Irene Ng, Vice President of Marketing, Samsung Asia Pte Ltd.
“It was very heartening for us to see our children having a good time at the Christmas party. We are also touched by Samsung’s gesture to want to make a difference for them. The money raised, quality time spent this afternoon, as well as the gifts are timely presents for the children this Christmas season,” said Karen Tan, Director of Fund Raising, Club Rainbow.
About Club Rainbow
Club Rainbow is a charity organisation that provides a range of comprehensive support services for the families of children who suffer from major chronic and potentially life-threatening illnesses. Presently, more than 500 children and their families are being helped in the five core aspects; Emotional support, Educational help, Social support, Financial assistance and Informational support.