Samsung expands enterprise footprint, launches Southeast Asia's first Enterprise Experience Centre in Singapore

Mar 21, 2013

Collaboration with Nanyang Polytechnic to establish a Digital Convergence & Mobility Innovation Centre to develop solutions within education and retail sectors

Singapore, March 21, 2013 – Samsung Electronics Co, Ltd., a global leader in digital media and digital convergence technologies, today launched the region’s first Enterprise Experience Centre in Singapore to showcase its enterprise capabilities and demonstrate solutions across verticals including education, retail, hospitality and financial services. In addition to the launch, Samsung also signed a Memorandum of Understanding (MOU) with Nanyang Polytechnic (NYP) to establish a Digital Convergence & Mobility Innovation Centre to develop and showcase advanced technologies and solutions in collaborative learning, retail solution innovation and smart device application development.

Launch of Southeast Asia’s first Enterprise Experience Centre
The Samsung Enterprise Experience Centre, spanning approximately 2,000 square feet, is a one-stop destination to showcase Samsung’s capabilities and approach to enterprise solutions for customers. Some of the solutions showcased include tablets, monitors, PCs and commercial displays for the hospitality, travel, education and retail industries.

“As a leader in technology innovation, Samsung is leveraging our success in the consumer space to transform a new business experience for the enterprise. Our enterprise capabilities now include secure mobility, print, cloud and display solutions for Enterprises and SMBs, and we are looking to expand these capabilities by working with our industry partners to deliver the best possible solution to our customers,” said Harry Lee, Managing Director, Samsung Asia Pte Ltd.

Partnership with Nanyang Polytechnic
As part of Samsung’s focus and commitment to the industry, an MOU with NYP was also signed at the launch. The Digital Convergence & Mobility Innovation Centre will enable students to research into collaborative learning and conceptualise a learning space where digital technologies could be integrated to enhance effectiveness of teaching and learning. Students will also develop and explore different innovative ways to enhance retail solutions to improve customers’ experience and business outcomes. They will also have the opportunity to develop real-life application on smart devices, including Smart TVs and tablets, through trainings, workshops, seminars and industry attachments at Samsung.

“Nanyang Polytechnic is excited to collaborate with Samsung in setting up the Digital Convergence & Mobility Innovation Centre which will enrich our students’ learning experience. Through this partnership, our students will gain access to the latest technology and solutions used by industry. The knowledge and skills gained through this exposure will certainly add value and enhance their career-readiness,” said Chan Lee Mun, Principal & CEO, NYP.

Samsung Enterprise Solutions
Informed by the company’s consumer experience and close understanding of how users interact with technology, Samsung unveiled its vision for the enterprise with its global brand campaign – ‘the New Business Experience’.

Recognising that a good partner eco-system is required, Samsung is further expanding its enterprise by rolling out its partner programme, Samsung Enterprise Alliance Program (SEAP). SEAP aims to empower its partners to be trained and equipped with the necessary skill-sets to provide and service Samsung’s diverse portfolio of enterprise solutions.

With BYOD (Bring Your Own Device) looking to be a mainstay for enterprise, security ranks as a key concern for companies balancing business confidentiality with enabling employees to be more productive using a device of their choice. Samsung is boosting IT managers’ confidence in mobile security with the launch of Samsung KNOX in Singapore today. The industry’s first truly secure and efficient mobile solution for work and play on the Android platform, Samsung KNOX addresses security concerns around the use of smartphones in the workplace by providing the comprehensive security and confidentiality of data that enterprises require in a hassle-free, simple and intuitive experience.

In addition, Samsung also launched the SAFE programme – Samsung For Enterprise. SAFE ensures that Samsung’s Android devices work on a wide range of certified security solutions provided by Samsung’s partners, and meets the highest security needs of any corporate IT environment.

Samsung KNOX will be commercially available in selected Samsung GALAXY devices from the second quarter of 2013. Samsung SAFE will be made available to all partners beginning the second quarter of 2013.